Tag: Grassroots level

  • A Story about Chipotle’s Non-Traditional Marketing Strategy

    A Story about Chipotle’s Non-Traditional Marketing Strategy

    In fast food, big brands like McDonald’s and Burger King spend considerable investment on national campaigns, constantly broadcasting their messages to consumers. Not Chipotle’s non-traditional marketing strategy. Chipotle, in contrast, works with a much smaller budget, barely advertises on TV, and does most of its work in-house.  And yet they are seeing much better growth,…