Tag: generation x
Generational Differences: What Differences Matter for Marketing?
Peter Drucker once said: The purpose of a business is to create a customer. Creating a customer … sounds pretty basic, doesn’t it? It is equally or more important to create customers that create customers. In both instances, the process begins with knowing your customers well. That goes without saying, doesn’t it? Segmentation targeting by generational…
Customer Generations … How to Use Them for Good Marketing?
Creating a customer … sounds pretty basic, doesn’t it? It is equally or more important to create customers that create customers. In both instances, the process begins with knowing your customers well. And the customer generations help. That goes without saying, doesn’t it? Segmentation targeting by generational differences can be of particular significance in this…