There are over hundreds of small business email marketing software
available in the market. It’s no wonder that some people find it both
frustrating and tiring to choose the best tools that fit their needs. With the
right tools, you can achieve increased revenue and a larger customer base. The
problem is that it takes the right tools for the right task.
The truth is that there is no single tool that
perfectly fits all your needs. Most marketers use at least 2-3 tools for
different tasks. But how do you choose the marketing software that you’ll need
for building connections with your customers?
Considerations for Choosing the Right Software
Before we discuss the email marketing software
that works best for you, let’s first understand what makes good email marketing
software. Each one of us has his/her conditions that need to be considered when
choosing the right software. Therefore, we need to first understand what these
conditions are so that we can wisely choose the marketing tools we purchase.
Features
Ideally, you’ll purchase or use the email
marketing software that offers all the features that you need. If your budget
is limited, you can go for the free or starter packages as these often provide
the main features that you’ll need. There’s no need to purchase premium
software that has tons of features that you’ll never be using.
Learning Curve
Another aspect of email marketing software is
that they have varied learning curves. Basic tools are easy to learn but some
marketing software may take a few dedicated hours just to get started. Choosing
the email marketing software that fits your learning curve helps you get
started as soon as possible. There’s no point in purchasing complicated
software that you can’t use properly.
Integration
Email marketing software provides the benefit
of integration for different platforms, particularly eCommerce sites. It’s
something you’ll need to consider when choosing an email marketing software as
it saves you lots of time.
Recommended Email Marketing Software
Our top 4 recommended email marketing software
is what you can consider as all-around software that can be used by anyone.
These tools are easy to use and provide key features at a minimal price. Most
of this software is also capable of integration with different eCommerce sites.
1. Omnisend
The magic that Omnisend
has involves its simple learning curve that still comes with high-level
customization through automated workflows. It’s one of the easiest email
marketing software to learn, but it also offers flexibility as it allows
omnichannel marketing.
Those who want to go deeper into email
marketing can learn how to do automation, segmented emails, and designs for
mobile through this software. Despite the diversity of features, the software
makes it easy for anyone to learn how these are used for email marketing with
its innovative design.
Overall, Omnisend is the perfect app to get
started if you want to commit to learning email marketing.
2. ActiveCampaign
ActiveCampaign is probably the most
user-friendly in terms of design, especially for beginners that don’t want
complications but aim for good results. The drag-and-drop interface makes it
easy for anyone to learn and use ActiveCampaign. Another level of convenience
added is the integration of royalty-free images for anyone to use.
In terms of core features, ActiveCampaign
doesn’t fall behind because of its ability to provide real-time information on
your email campaign’s performance. A/B testing results along with current open
rates and conversion rates are viewable through a dashboard.
Overall, ActiveCampaign is the ideal software
for anyone starting because it streamlines how email marketing is performed for
anyone.
3. MailChimp
MailChimp is popular because of its
easy-to-use features for email marketing. Ready-made templates are available to
help marketers get started with their email campaigns.
The strength of MailChimp lies in its ability
to make social media marketing easier for anyone interested. Aside from
automating when weekly newsletters are sent, it can also allow you to automate
the template used for emails.
Overall, MailChimp is another strong choice
for new marketers as it provides simple automation for your email campaigns.
4. SendinBlue
The strength of SendinBlue
is in its capacity to integrate with several eCommerce platforms in just a few
clicks. Those who are handling several eCommerce stores will benefit from
integration as it handles all these sites at once.
Contact list synchronization is another key
feature provided by SendinBlue. With this software, there’s no need to worry
about arranging contact lists from several sites. You can easily target
receivers and send emails to different subscribers.
Overall, SendinBlue offers the strongest set
of features for businesses that handle several eCommerce stores.
Summary
Choosing email marketing software is about accessibility and meeting your business needs. Even the simplest software can work well and provide you with results as long as you’re able to master how to use it.
For those that want flexibility, it’s recommended to master software that provides customization features such as omnichannel marketing and email automation.