Tag: faulty customer segment
Brand Management Mistakes: Rookie Blunders to Avoid
If someone asked you what brand management mistakes were not about, what would your answer be? To us, branding is not about these items: Fees and pricing Features Grandiose claims What your product is and how it works Canned, automated words Stats, numbers, charts, and reach The rat-tat of emails, newsletters, tips, and tricks These…