Feelings have a critical role in the way customers are influenced. And brand advertising is key. Allow me to illustrate how Facebook uses brand advertising.
And the more feeling and emotion you express, the more attention to a brand. And the more influence it can create. Not rocket science is it?
As long as it’s positive, there is no such thing as too much attention for your brand. If you play your cards right, you can roll all of that great attention into growth for your company.
Here are some of the best and most creative steps to get people to notice you and your brand.
The other day one of my readers commented I was the oldest person she knew social media content all the time.
Then she said it was a compliment.
We both laughed.
Then there was an awkward pause.
Whileher statement clearly wasn’t true, being relatively seasoned in business means I had learned many valuable brand lessons that would have been great to know when my business career started. Many from how Facebook uses brand advertising.
That’s how it has always been.
A significant portion of a company’s value is intangible, so a strong brand is a significant competitive advantage. As Philip Kotler wrote:
The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then the price is everything, and the low-cost producer is the only winner.
Brands, marketing, and communication have long been highly related. From TV ads and press releases to events and endorsements, the way consumers view a brand will influence their decision making, so crafting and reinforcing a brand image has long been a top priority for marketers.
Here are my 13 recommendations for improving attention to a brand:
Facebook uses brand advertising … Listen well
Facebook learned this one quite early in their marketing. Remember your first step in online marketing is not broadcasting messages. It is much more about being social, and building relationships and those skills demand good listening.
Brand advertising agency.
Tell stories
Think about the stories that you were told as children. They are etched into our subconscious.
Use pictures and videos to tell your brand stories in creative new ways. Ways that will be remembered and talked about.
Attention to a brand … be consistent
Always be consistent in the subjects you choose to talk about. Know the subjects that customers are interested in. That means the interests of today. Select your subjects and then stick with them.
Facebook uses brand advertising … use tone to reflect a brand’s personality
Every successful brand has a specific tone of voice. One that relates to the brand’s personality. And yes, of course, a brand has a distinctive personality. Decide what personality you want for your brand and let your tone reflect it.
Keep it simple
It is difficult to be heard above all the noise in the marketplace, isn’t it? It is essential to grab attention and hold it. Make it easy for consumers with simple messages.
Relationships are key.
Relationships are key
Social media is all about building and exploring customer relationships. Continually looking for new ways to engage and be remembered is a must.
Now more than ever, things are changing at blazing speed. There are only two ways to keep up. They are continually learning and applying what you learn.
Spend time understanding changing trends and patterns. Apply them as often as you can.
Don’t be fooled by the deceptive simplicity of being social online. Building an effective network takes a lot of time, energy, and resources. Schedule time to make it happen.
Facebook uses brand advertising … keep ahead of new things
Familiarize yourself with new tools and applications that can help you and your customers. Consider carefully what platforms are best for your customers. You can’t do them all.
Be relevant
Derive timely and valuable insights into customer wants and needs. Talk about useful, helpful topics on these insights. Give your customers good reasons to return.
Start small
Social media takes a lot of time and energy. And there are no shortcuts. So start small and grow a little at a time, just like Facebook.
Be patient, it takes time for good results.
Facebook uses brand advertising … quality over quantity
It’s not about the number of followers you have. Nor is it about the numbers of people you follow. Forget about these numbers and concentrate on the engagement of customers and making friends.
Facebook tells us this all the time.
The bottom line
To be effective in this new era, we as marketers need to see our jobs differently. No more just focusing on metrics like clicks, video views or social media shares.
We must successfully integrate our function with other business functions to create entire brand experiences that serve the customer all the way through their experiences throughout the business.
We can do better. Much better. But first, we need to stop seeing ourselves as crafters of clever brand messages and become creators of positive brand experiences.
It’s up to you to keep improving attention to your brand.
Need some help in capturing more customers from your branding design strategies? Such as creative branding ideas to help the differentiation with potential customers?
Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your continuous learning for yourself and your team?
Do you have a lesson about making your brand marketing better you can share with this community? Have any questions or comments to add in the section below?
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
More reading on brands and branding from Digital Spark Marketing’s Library:
Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, Digital Spark Marketing, and LinkedIn.
