Tag: execution
10 Examples of How Zappos Marketing Strategy Makes a Difference
What makes Zappos marketing strategy stand out above the crowd? Cultivating relationships and social networks are certainly contributors. Using the many new social media tools and social platforms, yes? Marketing, at its best, is about the future. Unfortunately, we spend most of our time stuck in the past. We research what already happened and extrapolate…
Starbucks Marketing … 9 Ways They Employ Social Media Innovation
When choosing to learn from others’ social media strategies, it is always helpful to choose one of the top dogs in social media. Like Starbucks marketing for example. Marketing is often confused with promotion, but it’s more than that. As Peter Drucker put it, “the aim of marketing is to know and understand the customer so…