Skip to content That’s why we’ve handpicked a few types of apps and software that are going to be beneficial for all businesses, irrespective of their size and niche. Let’s take a look.
1. Website Analytics
2. Weather Apps
Why do I need a weather app if I’m just running an online business? Well, here’s the thing – irrespective of whether you own a brick and mortar business or an online store, reliable weather data and forecasts will always come in handy.
Accurate weather forecasts are particularly helpful in maintaining business continuity during natural calamities, such as storms, hurricanes, etc. Moreover, real-time weather alerts can help you notify your employees and ensure that they’re safe.
Many weather apps and websites also use historical weather data to predict seasonal flu outbreaks and allergies. It comes in handy when you know your customers’ needs and preferences change depending on the weather.
This, in turn, can be immensely helpful in optimizing the timing of your marketing campaigns based on consumer preferences. Popular examples of weather apps include AccuWeather, ClimaCell, The Weather Channel, etc.
If you check out ClimaCell’s new weather site, you’ll find that it provides you with a ton of useful weather data, such as:
- Temperature
- Air quality
- Visibility
- Humidity
- Wind speed
- Cloud cover
It is, however, essential to select a weather app that best fits the unique needs of your business. For instance, if employee safety is your main goal, you need to choose an app that provides reliable and timely updates.
Irrespective of the scale and type of your business, you can’t run it on your own. At the very least, you’ll need a team of marketers, data analysts, sales reps, and customer service executives. If you are a gym owner, then it’s very useful to have gym software management to engage to more people. Management software will help you give your clients exactly what they want.
These tools keep individual team members on the same page and help them monitor the progress of various projects.
4. Email Marketing Software
Emails are an effective channel for directly communicating with your existing and potential customers. They’re especially useful in nurturing qualified leads and converting them into loyal customers. Also, the ROI of email marketing is the highest among all modern marketing channels.
That’s why it is recommended that you invest in an affordable and user-friendly email marketing software. It helps you create visually stunning newsletters and even schedule automated campaigns.
Commonly used email marketing software include Mailchimp, GetResponse, ActiveCampaign, etc. Most software offers advanced features, such as list segmentation, personalization, and marketing automation. However, make sure you select one that suits your requirements and budget.
5. Accounting Software
Most new businesses struggle with maintaining accurate financial records. The goods news is that accounting software and apps, such as QuickBooks, FreshBooks, etc. can come to your rescue here.
Whether you want to manage employee payroll or make payments to vendors, accounting software helps you with everything. You can even generate invoices, financial statements, as well as profit and loss reports in a few simple clicks.