Tag: empower employees
Target’s Marketing Strategy Uses Customer Experience as a Difference Maker
Be everywhere, do everything, and never fail to astonish the customer. Have you noticed how Target’s customer experience design has grown in the importance of brand marketing? More and more trying to astonish the customer. Certainly, a real discriminator, isn’t it? The customer focus at Target has led to the retail giant having a reputation for…
Customer Service Tips: How to Take Charge with 11 Service Basics
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton understood customers, didn’t he? Using these customer service tips is not rocket science. How often, as a customer, do you experience WOW customer service … the…
HP Customer Advocates: The Ultimate Case for Their 14 Commandments
Customer evangelism is something big companies and marketing consultants have talked about for years. It is about the job to build customer advocates. Often though, HP customer advocates get most of the attention in this area. How often, as a customer, do you experience WOW customer service? That is the type that you normally can’t…