How would you like to be able to create awesome content marketing so interesting that people can’t help but be drawn into reading your subject? It’s every marketer’s dream – to hit on something that’s both entertaining but also refreshingly honest. One way is to use content marketing creative ideas and video.
Although very few of us can claim to fulfill such a tall order on a consistent basis, there are companies out there who have completely revolutionized how people see them – so that they’re no longer just another “me too” player in a crowded sphere. Wouldn’t that be great to join that crowd?
Everyone is blogging, so you should to right? Although blogging can be a great way to generate traffic, it takes time before you will see results.
Content marketing works, but it takes a few years before you see great results. So if you are going to create a blog, be willing to invest 2 years before you are happy with the results, as this video says.
In his book, Contagious, Wharton professor Jonah Berger showed that one of the key reasons people share content online is because it arouses a person’s emotion. His point … content has to go beyond just being useful; it has to be unforgettable. Rather than trying to churn out quantity, take the time to figure out what kind of emotions move your audience.
In doing so, it’s important to remember that not all emotion is created equal. In his research, Berger identifies that certain kinds of emotions – those that get people “aroused” like awe, passion, and anger – are much more likely to drive shares than those that make people feel toned down – like sadness, relaxation, or contentment.
Don’t be afraid to rock the boat.
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Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way.
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