Tag: emotional influence
WOMM: Examples of Why Emotion is the Secret Ingredient
Have you ever wondered about how to be more persuasive or influential? Certainly, an important question if you are in the marketing profession, isn’t it? It is certainly a secret to WOMM. Let me explain why. Emotional word of mouth conversations is sparked when consumers are highly aroused. Have you noticed that people choose emotionally…
Go-Getter’s Guide to Advertisement Design Goals Rising Above the Noise
It is a simple concept. People don’t read ads; they read what interests them. So if you are going to generate winning advertisement design goals, you are going to have to create some creative ideas and compelling copy. And, oh, by the way, it must be more interesting than the millions of other advertisements out there.…