Tag: emotional connection
Story Examples: Eye-Opening Ways to Master Your Storytelling
Do you use stories in your customer engagement … or perhaps in marketing messages? Good stories are an excellent way of developing identity, personalize and build your customer base. Here are four good original story examples we’ll use to illustrate their value for marketing campaigns. Facts don’t persuade, feelings do. And original stories are the…
Advocacy Advertising … 6 Tips on How to Employ in Marketing Campaigns
I am not a fan of ballet. How about you? Not to worry, though, this blog is not about ballet. It is about a ballet star named Misty Copeland, who appears in advocacy advertising for an Under Armour marketing campaign. You just can’t say it. You have to get people talking about it with each…
13 Great Story and Storytelling Examples to Learn From
Do you like to hear a great story? How about telling stories? Employing awesome storytelling. Stories and storytelling examples are a great way to help spread ideas for creative marketing. For a long time, marketing was driven by taglines—short, evocative slogans that captured the essence of a brand’s message. Nike encouraged us to “Just Do…