Sometimes reality is too complex for us. Storytelling does a great job of giving meaning that can be remembered. Video storytelling tools can help.

Are you familiar with the business Tom’s Shoes?

They are most known for their establishing and giving to a cause. The cause is, of course, shoes for the needy. TOMS donate one pair of shoes to a child in need for every pair of shoes it sells.

In April of 2011, Blake Mycoskie, the founder of TOM’s shoes, did something even more radical: He asked everyone to go barefoot for a day. Mycoskie understood the power of telling remarkable stories.

By making his customers a part of the narrative, he was able to make a much larger difference than if TOMS had simply donated the shoes without a social media campaign.

One Day without Shoes is now a yearly campaign dedicated to educating the world of how many children in developing countries grow up barefoot and without shoes, putting them at risk of infections and diseases.

Recently, the company took it one step further. For every photo of bare feet tagged on Instagram, they gave a new pair of shoes to a child in need. At the end of the campaign, 296,243 photos were tagged—and the same number of shoes was pledged to children in the developing world.

Why use storytelling?

Facts often can be boring and overwhelming, can’t they? Stories, though, not nearly as much. They are much easier to understand and much more entertaining. Therefore they are much better at spreading ideas.

Facts are meaningless without a contextual story. Don’t tell facts to influence, tell stories. The more you improve storytelling, the more your influence increases… it is as simple as that.

Stories make it easier for people to understand. They are the best way, by far, to spread your ideas. Especially when there is a large competition for people’s attention.

Digital storytelling examples … what makes storytelling great?

Although everyone defines a ‘story’ differently, Andrew Linderman, founder of The Story Source and adjunct instructor at New York University, notes that, at its core, content marketing is storytelling with the goal of driving a particular action.

Business storytelling, specifically, is a way of connecting an experience, or series of experiences, to a specific call to action. But before marketers can effectively drive business through content, good stories must all exhibit these three key qualities:

Do you employ video storytelling in your business? If not, Is your lack of video creation skills holding you back?

The right apps make it easy to produce social videos on your own easily.

Here are three of my favorite tools for this essential task.

Video storytelling tools … YouTube Director

YouTube Director is a revolutionary tool to create video ads for business. Geared toward local small businesses, it’s a foolproof way to tell a compelling story in a short format.

As you follow the prompts, you’re guided to capture images, video, and voiceovers. Then you can post the video and run a video ad campaign on YouTube.

YouTube Director lets you create polished video ads right from your phone!

It’s available as a free iOS app download, and you can get started with a tap of your finger. (I suspect an Android version is coming soon, as this is a Google product after all.)

With YouTube Director’s step-by-step directions, anyone can get started with video ads. Once your video is complete, upload the finished product to YouTube and start promoting your business or product across the web!

If you don’t want to shoot a video yourself and plan to spend more than $150 on ads, check out YouTube Director onsite. They’ll match you with a local filmmaker who will help you write a script and come to your location to film your spot. This free service will be available first in major metropolitan areas like Atlanta, Boston, Chicago, Los Angeles, San Francisco, and Washington DC, with more cities to be added soon.

Video storytelling tools … Adobe Spark

Adobe Spark Video is an elegant, easy-to-use tool for creating animated videos that tell a story. It’s available as a browser-based cloud app or as an iOS app. You can get it as a single app or install the 3-in-1 tool to access the Spark Post and Spark Page companion apps too.

What’s great about Spark Video is that it’s quick. You can create a compelling animated video story in just minutes without any design experience, and work on your project from anywhere. As a cloud-based tool, your progress is saved and synced automatically, so you can work on it on mobile or desktop whenever creative inspiration strikes.

Video storytelling tools … Animoto

Now let’s look at a tool that’s similar to Adobe Spark, but gives you more flexibility over your content. Animoto is an affordable, cloud-based tool that offers an assortment of choices and customizations to create a one-of-a-kind video to tell your brand’s story.

This tool gives you a little more control than Adobe Spark Video. You can start with a blank canvas (choosing your colors, styles, and frames to more closely match your brand) or adapt one of the tool’s wide variety of templates.

Another cool feature of Animoto is the video pacing. Animations are automatically synced with the background music you choose. To slow down the animations for a more relaxed feeling, click Change Song and choose a different song.

If the pacing still isn’t how you want it, you can manually speed up the pacing or slow it down. Click the gear icon in the

If there isn’t a template you like, choose one of the customizable options and build your own from scratch.

The bottom line

Now you have three tools to create video storytelling!

Adobe Spark is a foolproof way to tell a structured story and produce slick videos. Animoto, however, gives you more control over the video style, which is important if you’re trying to stay on brand. YouTube Director gives you shot-by-shot guidance and is a great option if you’re planning to use the video for an ad campaign.

Need some help in capturing more customers from your social media marketing or advertising? Creative ideas to help the differentiation with your customers?

Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.

Call Mike at 607-725-8240.

All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.

When things are not what you want them to be, what’s most important is your next step. Call today.

Test. Learn. Improve. Repeat.

Are you devoting enough energy innovating your social media strategy?

Do you have a lesson about making your advertising better you can share with this community? Have any questions or comments to add in the section below?

Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.

Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.

More reading on social media marketing and advertising from Digital Spark Marketing’s Library:

Improve Telling Stories by Employing These Remarkable Examples

Find your Content Marketing Creative Ideas

Creative Ideas Can Add to Publix Social Media Marketing

Social Media Campaigns to Stimulate Learning

Like this short blog? Follow Digital Spark Marketing on LinkedIn or add us to your circles for 3-4 short, interesting blogs, stories per week.

Stories are a very integral part of being persuasive. If you want to employ Disney digital storytelling for persuading customers and create a memorable experience at the same time, you must master the psychology of storytelling.

Research lead by Melanie Green and Timothy Brock reveals that trying to persuade people by telling them stories works extremely well.

The reason that stories (when told well) are so appealing is that you can transport customers inside the story and get your point across without directly selling.

In essence, Disney was a master storyteller with a good eye for important trends. Unfortunately, many people take him to be something more, which can be problematic when someone who has read one of his books takes it as Gospel without looking for further substantiation. However, I’m not sure Disney deserves all the blame for that.

Researcher Jeremy Dean (founder of PsyBlog) notes the following on the effectiveness of stories:

Once inside the story, we are less likely to notice things that don’t match up with our everyday experience.

For example, an inspirational Hollywood movie with a “can-do” spirit might convince us that we can tackle any problem, despite what we know about how the real world works.

6 Best Examples of Marketing Storytelling

Also, when concentrating on a story, people are less aware that they are subject to a persuasion attempt: The message gets in under the radar.

Our brains have a tendency to be mostly concerned with enjoying the story and absorbing the message.

Digital storytelling tools … stories trump data.

You’d think that as an engineer that loves research and data, I’d be averse to storytelling as a whole. As a marketer though, I can’t be: those in marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.

Are you incorporating stories into your copy? Are you utilizing them on your blog?

The point that I’d rather make is that how you say something is just as important as what you are saying.

Stories are a great means for sharing and interpreting experiences, and great experiences have this innate ability to change the way in which we view our world.

Stories, when properly practiced, pull people into a dialogue. It’s about engagement and interaction. The audience is just as active a participant as the storyteller.

In contrast, many companies and brands still relentlessly push messages to their employees and into the marketplace—without meaningful context or relevancy. Next time you are building a marketing campaign, use a great story built from these tips.

Disney digital storytelling can be incorporated effectively in this way by utilizing the storytelling in your content marketing efforts. This is especially true if you use case studies and interviews to tell your tales and present your messages for you.

There’s a passage in Ernest Hemingway’s 1925 novel, The Sun Also Rises, in which a character is asked how he went bankrupt. “Two ways,” he answers. “Gradually, then suddenly.” The quote has since become emblematic of how a crisis takes shape. First with small signs you hardly notice and then with shocking impact.

Are you incorporating stories into your copy? Are you utilizing them on your blog?

Disney digital storytelling … here’s the bottom line

While we are all often resistant to the idea of being told what to do, we are very susceptible to agreeing with the “moral of the story” due to how it is presented to us.

Please share one of your stories with us.

Need some help in capturing more customers from your marketing strategies? Creative ideas to help the differentiation with potential customers?

All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.

When things are not what you want them to be, what’s most important is your next step.

Test. Learn. Improve. Repeat.

Are you devoting enough energy to improving your marketing, branding, and advertising?

Do you have a lesson about making your marketing strategy better you can share with this community? Have any questions or comments to add in the section below?

Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.

Why use storytelling?

Digital storytelling examples … what makes storytelling great?

Video storytelling tools … YouTube Director

Video storytelling tools … Adobe Spark

Video storytelling tools … Animoto

The bottom line

Stories are a very integral part of being persuasive. If you want to employ Disney digital storytelling for persuading customers and create a memorable experience at the same time, you must master the psychology of storytelling.

Research lead by Melanie Green and Timothy Brock reveals that trying to persuade people by telling them stories works extremely well.

The reason that stories (when told well) are so appealing is that you can transport customers inside the story and get your point across without directly selling.

Researcher Jeremy Dean (founder of PsyBlog) notes the following on the effectiveness of stories:

Once inside the story, we are less likely to notice things that don’t match up with our everyday experience.

For example, an inspirational Hollywood movie with a “can-do” spirit might convince us that we can tackle any problem, despite what we know about how the real world works.

Also, when concentrating on a story, people are less aware that they are subject to a persuasion attempt: The message gets in under the radar.

Related post: How to Frame Marketing Messages for Optimum Engagement

Our brains have a tendency to be mostly concerned with enjoying the story and absorbing the message.

You’d think that as an engineer that loves research and data, I’d be averse to storytelling as a whole. As a marketer though, I can’t be: those in marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.

Are you incorporating stories into your copy? Are you utilizing them on your blog?

The point that I’d rather make is that how you say something is just as important as what you are saying.

Stories are a great means for sharing and interpreting experiences, and great experiences have this innate ability to change the way in which we view our world.

Stories, when properly practiced, pull people into a dialogue. It’s about engagement and interaction. The audience is just as active a participant as the storyteller.

In contrast, many companies and brands still relentlessly push messages to their employees and into the marketplace—without meaningful context or relevancy. Next time you are building a marketing campaign, use a great story built from these tips.

Disney digital storytelling can be incorporated effectively in this way by utilizing the storytelling in your content marketing efforts. This is especially true if you use case studies and interviews to tell your tales and present your messages for you.

Are you incorporating stories into your copy? Are you utilizing them on your blog?

Related post: Marketing Branding … 9 Secrets to a Continuous Improvement Strategy

Disney digital storytelling … here’s the bottom line

While we are all often resistant to the idea of being told what to do, we are very susceptible to agreeing with the “moral of the story” due to how it is presented to us.

Please share one of your stories with us.

Need some help in capturing more customers from your marketing strategies? Creative ideas to help the differentiation with potential customers?

All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.

When things are not what you want them to be, what’s most important is your next step.

Test. Learn. Improve. Repeat.

Are you devoting enough energy to improving your marketing, branding, and advertising?

Do you have a lesson about making your marketing strategy better you can share with this community? Have any questions or comments to add in the section below?

Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.

Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way.

More reading on marketing strategy from Digital Spark Marketing’s Library:

Target Market … How to Target for Best Marketing Campaigns

11 Steps to Media Framing Messages for Optimum Engagement