Your small business has now been running for a while since you launched. Your social media strategy is finally generating profitable leads. It’s time to incorporate email marketing as part of your lead generation. This is the process of sending commercial messages to people using email.
Businesses understand the benefits of generating new leads as well as keeping in touch with existing customers. In this digital age, there is a broad majority of automated marketing solutions available to curate and send marketing emails.
Sending a large number of emails can prove tedious and hard to have everything organized. Do you feel like your email marketing is a bit disorganized? If so, check out this guide to learn how to organize your small business email marketing
Choose the Right Email Marketing Solution
Keeping your business’s needs in mind, settle on a marketing solution that allows you to do more than just the basic of sending emails. To get the best ROI we recommend choosing an advanced marketing automation platform. This allows you for additional things such as tracking customer behavior and utilization of web forms.
Define Each Campaign
Are you sending a series of emails of a lead generation strategy? Are you carrying out a customer survey? Are you educating your customers about a new feature or product? Depending on the type of campaign you are pushing, each will vary and will have different benefits as well.
Automated Workflow Triggers
Setting up an automated workflow trigger helps small business email marketing strategies by executing precise actions when/how you want. With provisions such as HubSpot MailChimp integration, these triggers can include automated welcome messages to new subscribers, sales alert, etc.
Clear Segmentation and Tagging
Smart campaigns are beneficial when driven by proper segmentation. This is because by grouping your customers/subscribers by their characteristics you are making sure that the specially-curated information sent is to a precise and targeted audience.
These can be subscribers who buy a product, drop out of a webinar, etc. In case your solution does not have provision for tagging you can segment them by subscribers who reply consistently, those who didn’t open the previous email, those who open but don’t convert, etc.
With the set small business email marketing campaign alongside strong content marketing strategies, you’ll treat each of these accordingly.
Declutter Unresponsive Leads
Sometimes people will unsubscribe from your site or you keep getting bounces whenever you send an email. This translates to little or no chance of converting a click into a sale. There is basically no point to keep trying.
Removing them improves on emails opened and clicked as well clean your small business email marketing database.
Mobile Optimized Emails
People are reading their emails on their mobile phones as opposed to the webmail. It is important to settle on a solution that provides email templates that are mobile responsive and optimized.
What are the chances of you reading an email that can’t open well? The odds are pretty slim. This ensures that your ROI on email marketing to generations is high.
Organizing Your Small Business Email Marketing
Email marketing is one of the core lead generation strategies that a small business to increase their digital presence. A tidy goes a long way to increase the rates of conversion. It also improves open-click rates as well as the levels of interaction between you and your prospects and existing customers.
With these six small business email marketing tips and you’ll be well equipped to succeed in your campaign. Visit our website and read more about such creative marketing methods.