Tag: customer problems
How to Build Key Requirements for a Strong Brand Identity
Have you ever defined your favorite brands and questioned why? It is a key exercise we often use with our clients. It helps to evaluate what should be the heart of your company’s strong brand identity. We believe the heart of all killer brands is the promise they commit to delivering to their clients. No…
Walmart Customer Experience Designs Are Failing Improvement Efforts
Is your business focused on improving its customer experience? Many businesses are these days. Walmart is one of these businesses. But are the Walmart customer experience designs failing improvement efforts? Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. –Peter…
The Subtle Art of Creating a Successful Corporate Image Design
At the heart of creating a successful corporate image design is the promise they commit to delivering to their clients. No matter how clever or memorable their brand image, if they fail to comply with that pledge, they fail. And those promises represent what the brand stands for. Feelings and emotion, as Freemantle states, are…