Tag: customer needs
Customer Needs: How to Determine Demand for Things They Need Most
Do you know your customer needs? Peter Drucker believed there was a frequent disconnect. Is this a question you and your staff ask often? It’s a question we ask a lot, and yet we often find so difficult to answer. The customer never buys what you think you sell. Peter Drucker How a business handles…
4 Key Innovation Activities That Can’t Miss
Idris Mootee said: Innovation occurs at the intersection of previously unconnected and unrelated planes of thought. Does your business regularly, or maybe just occasionally, try innovation exercises? Can you name a couple of the innovation activities you may have performed in these exercises? If we boil it all down, innovation is about four key capabilities or…
7 Steps for Creating Winning Campaigns Using Guerrilla Marketing
You just can’t say it. You have to get people to say it to each other. In today’s socially engaged and networked marketplace, word of mouth marketing has moved to the top of the marketing campaign elements at your disposal. And guerrilla marketing campaigns are one of the best ways to get potential customers talking…
8 Secrets to Learn from the Ritz-Carlton Marketing Strategy
The customer never buys what you think you sell. Great quote from Peter Drucker. Have you ever stayed at a Ritz Carlton hotel? Attracted by the Ritz-Carlton marketing strategy? Do you agree with Peter Drucker in thinking that the Ritz-Carlton doesn’t know what its difference-maker is? More importantly did you decide to stay with this hotel…