Digital Spark Marketing

Tag: customer experience

  • Millennials Don’t Wait for a Customer Experience Strategy

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    Mike
    in

    One of my favorite expressions is, “It’s amazing what you can see if you take the time to look.”  The other evening, my millennial step-daughter reminded of just that: a customer experience strategy. I’d just gotten home from work, and she was at the kitchen counter with her laptop going through a packet of paperwork…

  • Customer Experience Is a Key to Your Marketing

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    Mike
    in

    Customer Experience (CX) is something of the new black in digital right now. CX is the tech industry’s push to humanize UX – UX by definition was product-focused (you are a user of a product (or service) – and that puts the product at the center).  It is a key to your marketing. CX starts with the customer…

  • Consumer Engagement is the Key to a Social Commerce Business

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    Mike
    in

    Nonversation?  Heard that term before?  In context with a social commerce business?  Hope not.  Simple definition: the opposite of a productive conversation. Many nonversations transpire at elevators, bus stops, and the like. They also occur during business situations, in which participants do not really listen meaningfully to one another. Not what you want for a…

  • Successful Entrepreneurs: How to Supercharge Your Results

    Successful Entrepreneurs: How to Supercharge Your Results

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    by

    Mike
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    Being right keeps us in place. Being wrong forces us to explore. A great quote from Steven Johnson. And the more exploring that you do, the more you learn. Often much that can be applied to your stack of lessons from successful entrepreneurs. Related post: Retail Design …11 Ways Businesses Are Responding to the Future But life…

  • 10 Entrepreneur Lessons You Need to Know

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    by

    Mike
    in

    The more exploring that you do, the more you learn. Often much that can be applied to your stack of entrepreneur lessons for businesses. But life can be tough at times tough. Life as a blog entrepreneur is tougher. We live in a world where over 4 million blog posts are published every day. How…