Skip to content Related: 12 Ways You Are Losing Brand Attention and the Action Needed
First, a word about Freshbooks. They are a cloud-based accounting software service designed for owners of the types of small client-service businesses that send invoices to clients and get paid for their time and expertise. From my research online, they appear to be doing incredibly well. And so I would conclude that their brand, branding, and brand marketing must be doing well also.
Let me point out that Freshbooks is not a client of ours. Grace simply asked me to take a look at their online presence and answer this question for them in the way a blog that I post on my consultancy’s website. This is what I agreed to do because I believe it is such a pertinent topic to many businesses. I will do this task by simply studying their online presence, with no further discussion with them.
Creative ideas
Educating customers
Customer engagement
Lots of experimentation
Continuous discrimination
Customer service and experience
New channels
Adaptation and innovation
Learning from trends
Takeaways
There can never be enough focus on the continuous improvement of brand marketing, independent of how well the business is doing. It seems Freshbooks is looking to take its success to a new level. This is an excellent time to make a statement with their brand marketing. Changing before you have to is always a good idea.
Would you like to participate in a free evaluation of your business marketing where our output is published in our blog like Freshbooks? If you are interested, please send us an email at Mike@digitalsparkmarketing.com.
Need some help in capturing more customers from your brand marketing design strategies?
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your continuous learning for yourself and your team?
Do you have a lesson about making your brand marketing better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
More reading on continuous learning from Digital Spark Marketing’s Library:
My Favorite Brands and Why I Like Them So Much
12 Ways You Are Losing Brand Attention and the Action Needed
How Do You Continue to Improve a Memorable Brand?
