Tag: creative branding
Building a Brand: A How-to Guide for a Small Business Image
As marketing types, we confess to having a visual bias when it comes to the expression of creative branding. We tend to experience a brand primarily through our eyes, by watching how it draws us into its world. And when we’re working with clients on building brand projects, one of our first steps is to create…
Brand Creator … 9 Ways Creative Branding Can Rescue Your Marketing
Creative branding? An implicit or explicit effort? You would know what I meant if you were a brand creator. Let me explain. Every business has a brand, whether explicitly planned or not. The critical question is how good the brand is. And how well it contributes to your marketing campaign. If you are leaving…