Digital Spark Marketing

Tag: consumer engagement

Consumer Engagement … the Key to a World-Class Social Commerce Business
Sep 3, 2021
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by
Mike
in SOCIAL MEDIA
The key is to be part of people’s lives. People will always prefer to do business with friends. – Marty Kohr Nonversation? Heard that term before? In context with a social commerce business? Hope not. Simple definition: the opposite of a productive conversation. Many nonversations transpire at elevators, bus stops, and the like. They also…
Consumer Engagement: Know the Secrets to Building The Requirements?
Jul 26, 2021
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by
Mike
in CUSTOMER FOCUS
Be useful, entertaining, or you will be ignored. Do you have a focus on consumer engagement requirements? Especially the ones that are essential for a social commerce business. Here we define a social commerce business as the use of social engagement to personalize and energize the shopping experience. It provides a social context to shopping and is both…