Tag: Cluetrain Manifesto

  • Lessons from the Cluetrain Manifesto

    If you follow people like Hugh Macleod and Robert Scoble, etc., you know that we’re living in to eight the era of “the cluetrain.” I first read the Cluetrain Manifesto seven to eight years ago. One of the central ideas in the book is this: markets are conversations and companies by a large do not…