Tag: Chipotle’s marketing strategy TV ad
A Story about Chipotle’s Non-Traditional Marketing Strategy
In fast food, big brands like McDonald’s and Burger King spend considerable investment on national campaigns, constantly broadcasting their messages to consumers. Not Chipotle’s non-traditional marketing strategy. Chipotle, in contrast, works with a much smaller budget, barely advertises on TV, and does most of its work in-house. And yet they are seeing much better growth,…