Tag: case studies
Marketing Creativity Lessons … 3 Mini-Case Studies
Have you noticed that the world of marketing is changing? And rapidly. Traditional media vehicles are losing effectiveness as people communicate in new and different ways. Mass audiences are fragmented into small segments. Developing a point of difference is harder than ever. These marketing creativity lessons will show you how though. Guinness marketing creativity This…
How to Write Case Studies to Generate the Best Traffic
You can use many methods to generate the best traffic. But very few can generate the best traffic as much as case studies can. Case studies have several big benefits: they resonate with prospects they show that your product or service can work the transparency increases the trust a reader has in you All of these benefits are important, but the last…
Case Studies to Evaluate a New Marketing Concept
The marketing world, as we have defined it, is split into two camps. Traditionalists, most notably Bob Hoffman at The Ad Contrarian believe that nothing has really changed except the tools. After all, while there has been a revolution in technology, basic human nature remains the same, though adaptation is underway. Review these case studies that will…