Are you focusing on the use of the Canva remarkable examples and visual inspiration within your social media posts? Want to know how visual marketing can help you stand out online? Sure you do … we all do.
CANVA … an awesome graphic design tool.
Because here’s the reality. If you’re not creating visual marketing inspiration that captures the audience’s attention, your competition is.
Graphics can tell your company story, boost awareness, and drive additional traffic to your product or service.
Nike understands marketing on Instagram as well as the mentality of their target audience. They use this knowledge to showcase their brand effectively.
The brand loves to post inspirational photos showing everyday moments related to sports. The focus is on speaking to everyone who has a dream. Also encouraging them to ”Just do it!”
Volkswagen claims that all people and all things have a story to tell. You see this as evidenced in each of their Facebook posts.
Across their Page are visual stories about VW automobiles and their customers. This is true whether you want to learn about VW history or understand the heritage of the Beetle. Or perhaps just find your next car, Facebook is the place to do it.
Each image is designed to further the culture and experience around the Volkswagen brand. Watch (and learn) as they highlight important milestones within the company by weaving a powerful story into each post.
Canva visual marketing inspiration … Starbucks
Starbucks has a presence on multiple social media platforms. Each one successfully expressing what the brand is all about.
Their use of visual marketing is bursting with personality and originality. Although Starbucks often uses posts to advertise products, it’s done creatively and subtly. They rarely are in a sell mode.
This is a lesson many companies have yet to learn. Sometimes less is more… especially when it comes to visual content and selling.
Target uses several boards on Pinterest to market their store and products. Although each board exemplifies a different marketing strategy, all of them use engaging and informative graphics.
Target doesn’t just post photos of their products like many other brands do. They combine images with text to create fun and shareable images.
Grammarly Cards
Grammarly is an online proofreading and correction service with an excellent visual marketing strategy.
Their Pinterest page is filled with funny and engaging content that people enjoy and frequently share.
The humor and wit are coupled with attractive pictures the Grammarly Cards audience cannot ignore.
Canva visual marketing inspiration … Oreo
Oreo knows how to keep an audience happy and actively engaged.
The visuals the brand posts have it all. The focus includes wit, culture, and parodies. They take any popular event or entertainment update and work their cookie right into it.
This makes Oreo posts fun and shareable.
The time it takes Oreo to react to an unforeseen event is phenomenal. The brand’s fast response to the Superbowl (“You can still dunk in the dark”) won widespread recognition.
Home Depot
Home Depot knows its audience, and the brand effectively markets to them.
Their posts are made for homeowners and those who love creating something practical and good looking.
Their Instagram page is full of practical, original and creative ideas and visual marketing inspiration.
The Disney brand knows better than most how to make their content appealing.
They have a talent for turning their creations into great visuals that are both unique and fun.
The content they post on their web page and other social channels are proof that design is just as important a factor as a written copy.
Coca-Cola
Coca-cola’s content marketing strategy is built on visual marketing. They provide their audience with fun, colorful and quirky visuals. They are easy to like and share.
The company concentrates its efforts on interactive content to keep their audience engaged.
Coca-Cola also has uniquely designed animated gifs and plenty of brand memorabilia that reminds the audience whose page they’re on.
Canva visual marketing inspiration … Aeropostale
Aeropostale knows its fashion-savvy audience and effectively caters to their tastes.
The brand posts simple, yet beautiful, images featuring an ensemble of clothes and accessories that feature one distinct look.
Through this strategy, Aeropostale advertises its clothes (which are at the center of the composition) gives its audience ideas about what goes well with what and creates a definite brand look.
Whole Foods
Besides offering their customers healthy, organic foods, Whole Foods also provides followers with exceptional and informative visual graphics.
This is a brand that knows how to tell a story visually and make it appealing to all.
Although they have some product advertisements, most of their posts include great images combined with valuable advice.
Canva visual marketing inspiration … Taco Bell
Taco Bell knows how to grab their audience’s attention and keep it.
The vibrant colors and artistic look of their graphics get their posts noticed.
Although some of the graphics they post on Instagram are advertising their products, most simply show off the product artistically and attractively.
GoPro
The very nature of the GoPro makes it the perfect brand for visual content marketing.
After all, no words are necessary to market their GoPro cameras. Their photos say it all.
The quality of the photos and their extreme setting help these graphics get shared like wildfire.
This cereal company has long figured out the secret of visual content marketing through social media.
All of their posts on Facebook are visual, and humor is their best weapon. Honey Bunches of Oats creates funny and memorable visuals that are easy to share.
Most of their graphics have the brand’s logo attached to it, so it continues to remind the users who are for the great photos and the witty humor (even if the graphic is taken out of context).
The bottom line
To be effective in this new era, we as marketers need to see our jobs differently. No more just focusing on metrics like clicks, video views, or social media shares.
We must successfully integrate our function with other business functions to create entire brand experiences. Experiences that serve the customer all the way through their experiences throughout the business.
We can do better. Much better. But first, we need to stop seeing ourselves as crafters of clever brand messages. We need to become creators of positive brand experiences.
There can never be enough focus on continuous improvement in brand marketing, independent of how well the business is doing. It seems these exciting brands are looking to take their success to a new level.
This is an excellent time to make a statement with their brand marketing. Changing before you have to is always a good idea.
Need some help in capturing more customers from your marketing strategies? Creative ideas to help the differentiation with potential customers?
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your marketing, branding, and advertising?
Do you have a lesson about making your marketing strategy better you can share with this community? Have any questions or comments to add to the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way.
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Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on Facebook, Twitter, Digital Spark Marketing, and LinkedIn.
