Digital Spark Marketing

Tag: Building Customer Personalization

  • The Subtle Art of Building Customer Personalization in Brand Design

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    by

    Mike
    in

    Sephora is a great brand example of building customer personalization. The beauty retailer has 1,700 stores in 30 countries, so imagine the variations among consumer profiles Sephora must manage. Julie Bornstein, EVP, and Chief Marketing and Digital Officer for Sephora, gives much of the credit for the company’s personalization success to its loyalty program Beauty Insider,…