Tag: breakthrough innovation
Employ Clever Idea Creation from Prototype Engineering
Does your business conduct prototype engineering and testing of clever idea creation? How about trying new ways for innovation? Effective prototyping may be the most valuable competence an innovative organization can hope to have. -Michael Schrage Before I give you some modern examples of prototype engineering, let me tell you an interesting story about Alexander…
Breakthrough Innovation: Why Your Marketing Needs Change
Becoming obsolete is a reality in today’s fast-moving environment. Yes, today’s marketing needs require us to leave our comfort zone and venture into an area where your marketing needs breakthrough innovation. Check out our thoughts on innovative ideas. The customer never buys what you think you sell. Peter Drucker Luckily, it doesn’t necessarily mean…