Tag: brand marketing examples
The department’s Senior Digital Strategist, Rebecca Matulka, says people often use their social posts to plan vacations or reminisce about past family trips to the parks. Their videos of bears alone get hundreds of retweets on Twitter.
In fact, it’s a point of pride for their employees and has become a part of their mission statement. Now, they’ve also encouraged other businesses in their communities to help victims of domestic violence start over with services like rental locating, oil changes, security systems, haircuts, and counseling.
The Practical Guide to the Secrets of Corporate Brand Marketing
Is your marketing strategy focused on corporate brand marketing? It definitely should be. It is one of the best marketing techniques in my mind, hands down. The key to its success is the way to get people to talk about you and start the buzz.
These are called marketing triggers and brand marketing examples will be the focus of this article. The best ones we can all learn from.
Check out our thoughts on creative marketing.
The first thing you need to know about brand marketing is this: generating consumers to talk about your business isn’t as random as you think. There’s a science to creating brand marketing buzz, and it’s something you can learn to do.
Remember, the main goal of your business is not just to create customers. It is to create customers who then will also create customers (that is, customer advocates).
This is the perfect marketing solution for 99 % of all businesses and is why we believe brand marketing is one of your most important marketing campaign tools.
By being a little more clever and unpredictable, you challenge consumers who appreciate a little fun in their products and services.
Let’s examine some excellent ways others have created brand marketing interests. Many of these can be easily copied by your company.
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The U.S. Department of the Interior has been using social media to show the world what they do. But instead of sharing content about policies and press releases, they share breathtaking landscape photos and videos of cute animals in the national parks they manage.
The department’s Senior Digital Strategist, Rebecca Matulka, says people often use their social posts to plan vacations or reminisce about past family trips to the parks. Their videos of bears alone get hundreds of retweets on Twitter.
If a governmental department can create content with cute animals and beautiful landscapes, you can connect to something people like to share, too.
Related post: Walmart E-commerce Strategy … 6 Reasons Why It Won’t Beat Amazon
Weird experiences
At Catbird Creamery in Maine, when you order a conventional flavor, they’ll insist that you sample something a little more adventurous. And even if you’re going to order vanilla anyway, they want you to at least try the strawberry balsamic or green tea ginger.
Catbird knows that anyone can make good vanilla, but what makes them stand out is helping their customers see all of the other fantastic flavors the brand also make.
They’re giving their customers an experience to talk about. Even if the customer doesn’t order the hot pepper flavor they just sampled, they will likely tell others they tried it.
Brand marketing examples … delight customers
Headsets.com sells headsets and phone accessories, but they are most likely remembered for adding Tootsie Rolls to every order they ship. It’s a great word of mouth tactic and they like feedback. They use it to do something even more special.
When customers thank their operator for the Tootsie Rolls received an order and mentioned their favorite flavor, you can guess that information is noted for the next time.
Little actions to surprise and delight your customers can easily be created all the time. Follow Headsets.com example and treat feedback like a well-oiled machine, carefully gathering the information and doing something about it every time.
Mobile Apps and Charmin
Think you can’t come up with a fun, creative and practical way to sell toilet paper? Charmin did. Although it’s not exactly social media, their app does make that-thing-that-shall-not-be-named a little easier, with mapped out directions to all the restrooms in a given area.
Not surprisingly, you can rate the public restrooms through the app as to whether they’re “Sit” (like) or “Squat” (dislike).
You don’t have to spend thousands of dollars on an iPhone programmer to create an app. Online template-based services like Seattle Clouds make it easy for anyone to point and click their way to a custom app using a variety of layouts and setups.
The resulting app can be used on Amazon Kindle, Apple iPhone and iPad, and Android devices, so you’ve covered no matter which device your target audience uses.
Mystery
Are you mysterious? Do you think you can be? We looked at how people delight in the puzzle-solving aspect of pattern recognition. Now, let’s go a bit deeper and explore what drives this pattern-seeking behavior: curiosity.
Great storytellers know how to turn an ordinary event—say, a trip to the grocer—into a suspenseful one by withholding information. In new relationships, flirtation often involves some element of playful teasing, whether through conversation or more sensual revelations.
And newsrooms have made a science out of crafting irresistible headlines: “Your PC might be infected!” or “Are you prepared for the tax law changes?”
We are captivated by unanswered questions. So try and put this mystery to good use
Corporate branding examples … Target’s view
Target does a great job creating a Life and Entertainment-style online magazine with great tips on recipes, fashion, and tips on managing major life events like back-to-school and the holidays. They bring their bold brand and fashion on a budget approach to life with the stories they tell. With tips like 9 Ramen Hacks For Your College Dorm, how could they go wrong?
Be like Target and focus on serving your audience and bringing your brand to life in an authentic and engaging way.
Corporate branding … make people feel special
Comodo restaurant in New York encourages customers to snap pictures of their meals and contribute them to an “Instagram Menu” by adding #ComodoMenu to their posts. It’s a great way to collect all of their recommendations and photos in one place, but more importantly, it makes those contributors feel like a part of the restaurant.
Customers are often going to take Instagram photos of their fancy dinners. Why not make the most of that brand marketing by making those customers feel special?
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