Tag: brand loyalty
Why Customer Satisfaction Is No Longer Good Enough
Research released today from Oracle has revealed that customer experience and satisfaction are now key drivers for revenue growth in Europe, and an effective channel for brand differentiation in a globalized economy where products nd services are increasingly commoditized. The research report, “Why Customer Satisfaction is No Longer Good Enough,” reveals that 81% of consumers…
Brand Loyalty: The Ultimate Guide to Lessons in Customer Loyalty
Have you ever wondered what industry sector has the most loyal customers and brand loyalty lessons to teach? On the way home from my recent semi-annual teeth cleaning I was. Have been with my current dentist for over a decade now, ever since our move to Florida. And before that, it was 15 years with…