Brand Advocates: How to Turn Unhappy Customers into Massive Growth

Chances are if you have been in business for a little awhile, you probably have received at least a few complaints. It can be all too easy to internalize and take these complaints personally and get defensive in your replies back. It is much better if you try to turn unhappy customers into brand advocates. […]

How JetBlue Turns Customers into Brand Advocates

brand advocates

A while back I was sitting on the runway in Orlando as my homeward-bound Jet Blue flight was about to taxi toward takeoff. Like just about every other flight that hadn’t already been canceled that day on the Eastern seaboard, ours was a couple of hours late departing.  A good way of how JetBlue turns […]