Tag: bottom line

How to Amplify the Customer Experience

Industries ranging from theme parks to sports venues are amplifying the customer experience by diving deeper into data and mining insights that are timely and add value.

Delivering a breakthrough customer experience requires close collaboration between marketing and technology. 

A truly collaborative experience depends on employees throughout the organization reaching across the aisle and participating in delighting the customers. 

It’s no longer just a marketing function. In today’s digital world brands that are successful recognize that business intelligence along with analytics are key to driving successful business outcomes. 

These brands and categories start out by finding where they can simplify and amplify their brand’s experience. 

Brands are starting by identifying pain points in the brand experience journey, then investing big dollars for analytics and innovative technology which can unlock fertile grounds for potential marketing opportunities.

Let’s take sports as our first example… 

Sport venues

Sports venues are being faced with several challenges, young fans want to stay connected or else they will lose interest by halftime, sponsors want quantifiable data to justify budgets and the in-home television experience has improved tremendously. 

Thus, sport venues across the country are stepping up and elevating the customer experiences by bridging the gaps in marketing with the help of technology.

WiFi is being installed at arenas so fans can stay connected. Beacon transmitters are being used to pinpoint location of the fans. All of which enable fans to have the option to order food from the nearest stalls, check the quickest way to their seats or find the nearest restrooms with the shortest wait times.

In addition, mobile apps are allowing teams to stay connected with fans in and outside the arena by sending actionable marketing messages. 

The data collection and analytics is not only helping build a deeper relationship for future activities and purchases, but also providing quantifiable results for sponsors to justify ROI. All of this is elevating the customer experience and increasing revenues. 

Disney

Historically, the experience at Disney has been anything but magical for parents and children navigating the complex theme park. 

Consumers were inundated with various touchpoints throughout their stay. Disney’s insight in to the complex experience of the theme park led to an innovative solution: MyMagic+ bracelet.

The bracelet technology is a wearable device that enables people to have their park passes, room keys, loyalty status and even credit card information all stored on one device. The bracelet acts as a unifying device for all Disney experiences and is a marketing element in itself. 

The wearable technology was estimated to cost Disney close to a billion dollars, but it will drastically simplify the way 30+ million visitors a year do just about everything while staying at Disney. 

The bottom line

Companies should no longer be viewing technology departments as support staff. Technology is now becoming an integral part of the consumer experience. 

Brands across different industries need to invest and partner with technology and mine insights that can elevate customer experience and in turn revenue.

Effective Marketing Podcasts in 2023

Marketing podcasts have become an increasingly popular form of media in recent years.

Several outstanding marketing podcasts can help marketers stay up to date with the latest trends and strategies.

In this article, we will be learning about various effective marketing podcasts.

About Marketing Podcasts

Marketing Podcasts

Marketing podcasts are audio or video recordings that discuss various topics related to trends, strategies, and best practices. They are usually hosted by marketing professionals or industry experts who offer their insights and advice. 

Many marketing podcasts feature interviews, guest speakers, and case studies to give listeners an in-depth look at the world of marketing.

Various marketing agencies for startups, entrepreneurs, and professionals use podcasts to share helpful tips and insights. 

In addition to providing useful information, podcasts can be a great way to create relationships and build an audience for a business or organization.

Importance of Marketing Podcasts for Startups

Startups need to get their message out to potential customers, and one of the best ways to do this is through marketing podcasts. 

Podcasts provide a unique method to reach out to potential customers and engage them in an entertaining and informative way. 

Not only do they provide opportunities to showcase your product or service, but they also allow you to establish a strong relationship with your audience. Here are some of the many benefits of using marketing podcasts for startups:

  1. Increased Exposure: 

Podcasts can help increase the visibility of your startup. They allow you to reach a larger audience and engage with them in a more personal way.

  1. Builds Credibility:

Podcasts are a great way to establish your startup as an authority in your industry. By providing helpful and informative content, you can boost your credibility and build trust with potential customers.

  1. Generates Leads: 

Podcasts are a great way to generate leads for your business. By providing valuable content, you can entice potential customers to visit your website or contact you for more information.

  1. Low Cost: 

Podcasts are a relatively inexpensive way to reach out to potential customers. Compared to other forms of advertising, podcasts are less expensive and can be recorded and shared quickly with the target audience.

  1. Easy to Create: 

Podcasts are easy to create and require minimal technical knowledge. All you need is a microphone, a recording device, and editing software.

Effective Marketing Podcasts In 2023

2023 Podcasts

This new year comes with much potential for new marketing podcasts that can help you stay up to date on the trends and strategies that will benefit your business.

Many marketing agencies for startups prefer to listen to podcasts to get valuable insights. These podcasts can help companies understand the current trends and strategies they should use to grow their business.

Here are some of the top marketing podcasts to keep an eye on in 2023:

  1. Marketing With Science

This podcast is hosted by marketing consultant and author, Dr. Rajiv Kumar. The podcast focuses on the science behind marketing and provides advice and insights from top marketing professionals. The podcast covers topics such as customer segmentation, data analytics, customer journey mapping, and more. 

Guests on the podcast have included the likes of Tom Edwards, the vice president of Marketing Technology at Adobe; Mark Ritson, a professor of Marketing at Melbourne Business School; and David Edelman, a global co-leader of McKinsey Digital.

The podcast also features interviews with marketing experts who discuss the latest trends and technologies in the industry. It also offers advice on how to better utilize data to drive marketing success. Additionally, the podcast dives into the psychology behind consumer behavior and how to use those insights to create better customer experiences.

Marketing With Science is an excellent resource for anyone interested in learning more about the science behind marketing. Whether you’re a marketing professional or just someone curious to learn more, Marketing With Science can help you stay up to date on the latest trends and technologies in the industry.

  1. Marketing Unboxed

This podcast is hosted by marketing strategist and author, Amy Harrison. Each episode dives into the different aspects of marketing, from personalization to audience segmentation to conversion optimization. This podcast is great for anyone looking to dive deeper into the world of marketing.

The podcast offers much insight and knowledge from top marketing professionals. From interviews with industry leaders to exclusive insights from experts, each episode provides invaluable advice to help you grow your business. 

In addition, Amy shares actionable tips that you can implement today to get better results. 

Guests like Gary Vaynerchuk, Neil Patel, and Rand Fishkin have appeared on the show to share their experiences and knowledge. 

Marketing Unboxed also offers resources such as exclusive white papers and checklists to help you take your marketing effort to the next level. Whether you’re a beginner or an experienced marketer, this is an excellent source of information and inspiration. 

With topics ranging from content marketing to search engine optimization, this podcast is sure to have something for everyone.

  1. The Growth Show

This podcast is hosted by entrepreneur and growth expert, Sean Ellis. He interviews leading marketing and growth professionals to discuss their strategies and tactics for growing businesses. This podcast is great for entrepreneurs who want to stay up to date on the latest tips and tricks.

The Growth Show covers a wide range of topics, such as customer segmentation, experimentation, product marketing, and more. Each episode offers valuable insights, advice, and resources that can help businesses grow faster and smarter.

Sean’s guests come from all different backgrounds and industries, making this podcast a great resource for anyone looking to learn more about the world of growth. The show also features interviews with experts like Rand Fishkin, Eric Ries, and Nir Eyal to discuss their experiences and perspectives on growth. 

Additionally, Sean shares actionable tips and resources to help businesses grow faster. 

Whether you’re a startup or an established business, The Growth Show is an essential resource for anyone looking to learn more about growth hacking and marketing.

  1. Marketing Over Coffee

This podcast is hosted by marketing consultants and authors, John Wall and Christopher Penn. Every episode covers a different topic related to marketing, such as content marketing, influencer marketing, and social media.

It is great for marketers of all levels as it covers a wide range of topics from the basics to more advanced strategies. John and Chris provide valuable insights and actionable tips that you can use to improve your marketing efforts.

The show also features interviews with industry experts such as Seth Godin, Neil Patel, and Gary Vaynerchuk. These interviews provide valuable insights into the world of marketing and help you learn from the best in the business.

In addition, John and Chris share their experiences and lessons learned from their own marketing experiences. This is a great way to learn from two experienced professionals and get an inside look at how marketing works in the real world.

Whether you’re just starting or a seasoned pro, Marketing Over Coffee is an essential resource for anyone looking to learn more about marketing.

  1. Social Media Marketing Podcast

This podcast is hosted by social media expert, Michael Stelzner. Every episode dives into the different aspects of social media marketing, from content creation to analytics to advertising. This podcast is great for anyone looking to stay up to date on the latest social media strategies.

It is great for anyone looking to stay up to date on the latest social media trends and strategies. Michael shares insights from industry experts provides tips and tactics for improving your social media presence and cover the latest news and updates from the world of social media.

The show also features interviews with industry leaders such as Guy Kawasaki, Mari Smith, and Jay Baer. These interviews provide valuable insights into the world of social media and can help you learn from the best in the business.

Whether you’re just starting or a seasoned pro, this is an essential resource for anyone looking to get the most out of their social media presence.

The Bottom Line

If you have a startup or established business, these podcasts can help you learn more about marketing.

These are just a few of the most popular marketing podcasts out there. There are many more podcasts to explore, and each one offers unique insights and perspectives.

No matter what aspect of marketing you’re interested in, there’s sure to be a podcast that can help you take your marketing efforts to the next level. So don’t be afraid to explore and find the podcast that best suits your needs.

FAQs

Q. Where can I listen to marketing podcasts?

A. You can listen to marketing podcasts on streaming services, such as Spotify, Apple Podcasts, and Stitcher.

Q. How often should I listen to marketing podcasts?

A. You should listen to marketing podcasts as often as possible to stay up to date on the latest trends and strategies.

Q. Are there any free marketing podcasts?

A. Yes, there are many free marketing podcasts available to listen to.

Q. What is the importance of marketing podcasts?

A. Marketing podcasts are a great way to reach out to potential customers and engage them in an entertaining and informative way. They can help increase the visibility of your business, build credibility, generate leads, and provide valuable content at a low cost.

Q. What is the best platform to host a marketing podcast?

A. There are a few popular platforms for hosting marketing podcasts, such as Apple Podcasts, Spotify, and YouTube. It’s important to do your research first to find the best platform for your particular needs.

Q. How often should I release a marketing podcast?

A. The frequency of podcast releases depends on the type of content you’re producing and the size of your audience. It’s best to start by releasing a podcast once or twice a month and adjust from there.

Q. How do I promote my marketing podcast?

A. Promoting your podcast can be done through various methods, such as creating social media posts, sending out email newsletters, and reaching out to influencers. It’s important to try different methods to see what works best for your particular podcast.