Seth Godin once said: We don’t have an information shortage, we have an attention shortage. Seth certainly gets it … probably had it down before anyone else. What may you be asking? The concept of what it takes for Godin content success stories, of course. Secrets? Probably not. But certainly essential for success.
Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content, and press releases move consumers along a specific path.
Content marketing generates awareness of your brand, product, or service; inspires consumers to engage and consider you; converts them into leads and sales, and creates advocates. Lots to gain, yes?
Study more: How to Frame Marketing Messages for Optimum Engagement
Generating a high number of content shares on social media is key to overcoming engagement obstacles for a number of reasons:
Godin content success stories … social shares amplify your content
No kidding, right? Although the organic effectiveness of most social channels for amplification has declined over the years (thanks to filtered news feeds), social media can still be a substantial source of referral traffic.
Godin content success stories … social shares show social proof
Social proof is key to proving the credibility of your content, which causes a bit of a “chicken or the egg” situation: you need social shares to generate social proof, yet people won’t share your post unless they know it’s from a credible source.
The best way to get around this is to provide valuable content in a well-optimized content experience (more on that below).
Social shares impact SEO
The connection between social signals and search engine ranking is indirect but important. The key thing to know is that if your content is good, people will share it increases the likelihood that you’ll generate links, which can drive some serious SEO juice.
So, social shares have a ton of great benefits in addition to being a key way to measure content engagement. But why aren’t people sharing your content on social? Let’s take a closer look.
Seth Godin showed how content marketing exposes consumers to your brand, engages potential customers, and converts them into leads and sales.
The following are his recommendations for ensuring the success of an online content marketing strategy that even small businesses can successfully implement today:
How to become a content creator … start with the customer
Self-serving and promotional content turns off readers. You’ll usually get only get one chance. Focus on offering educational, entertaining, and inspiring content.
Godin content success stories … do your homework
Seth recommends starting with a plan and process for researching the market. This will provide many ideas for developing compelling, relevant content of interest to the market’s customers.
Brian Carter and the Carter group are one of my favorite experts. Check them out often to do good homework.
Godin content success stories … engage the customer
Seth Godin’s best content marketing strategy uses the staff to stay in touch with your best customers.
You definitely must understand who needs what – and when. Takes considerable effort but it is absolutely essential.
Content personalization
Content must be personalized to increase its consumption and influence. It must inspire the actions you desire.
Your goal? Get the right information detail to the right decision maker on a just-in-time basis.
Timeliness
Nothing beats timeliness in terms of the value of information. Timely insights score big with your content consumers. Stay on top of your market and continually refine your ability to report on what is going on now.
Content marketing pillars … original thinking
Content readers are searching for new ideas not rehash. They value original thinking highly. Offer it. Create well-conceived original themes and content.
Brian Carter and the Carter group are one of my favorite sources of expertise. Here is his recommendation to get the best from your original ideas:
Successful digital marketers test a lot of ideas. Which means they come up with a lot of ideas. Then have the discipline to go through multiple tests. It requires both creativity and organization.
Successful content marketing examples … simplicity and clarity
Does your content meaning jump out to the reader? Can they get the meaning easily without deep thought? Simplicity in understandability and readability are essential factors that will drive your content’s success.
https://digitalsparkmarketing.com/visual-marketing-inspiration/