Tag: be relevant
Lego Blog: 7 Secrets to the This Effective Marketing Technique
What is the key to your marketing persuasion? We feel emotion is the most critical element of persuasion. That is a hands down fact in our minds. Is it a secret? We hope not, or we have had it wrong for all these years. But it seems like a hidden truth for many businesses. Or…
Art of Persuasion: Does The State Farm “Jake” Commercial Have It?
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Awesome quote from the master Leo Burnett. I have to admit. I found the State Farm ‘Jake’ commercial funny for a while. But after a while, watching 3-5…
Effective Advertisements: 8 Keys to Creating Ad Designs
It has been said that advertising is the price to be paid for being unremarkable. That may be true, but I have noticed that even remarkable businesses advertise. It is a key component of your marketing campaign, for awareness or consumer education of your value. This blog’s objective is to give you some tips on creating effective…
Guinness Marketing Campaign … 7 Ways They Make Storytelling a Winner
Have you seen the recent Guinness marketing video? A significant change in the Guinness marketing campaign we believe. The strategy is using simple storytelling to gain our attention. Refreshing. Start here with this short video showing an excellent Guinness marketing campaign. Let’s examine this video and strategy and what contributes to their strengths and weaknesses.…
12 Best Examples to Study for Successful Advertisement Design
Ever written an advertisement, or thought about it? I’ve done marketing for my clients in small businesses for the past 6+ years. In that time I’ve learned a few things about making advertising look professional even on a tight budget. And the real measure of successful advertisement design elements is having customers remember and talk…