Tag: be relevant
How to Become a Memorable Storyteller
Memorable storytelling is an essential part of human life. Whether we tell stories to entertain, to pass down traditions, or for educational purposes – every single person and culture in the world has been impacted by stories and storytelling in some way or another. According to an article from Harvard Business Review: “Telling stories is one…
BMW Video: The Essential Guide to Creating Marketing Videos
A famous Leo Burnett saying: The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Are these videos a secret marketing strategy? Probably not. But you can certainly learn from them. This BMW video does display some great…
How to Write an Eye Watering Press Release the Right Way
But above all, you should try something to get press coverage for small business for marketing and public relations. Many companies still believe an eye-watering press release begins and ends with a business event. Does it begin with receiving a nod from the local newspaper? Stay around, and we’ll tell you how it is much…
Would These Galaxy Marketing Videos Persuade You?
Have you seen these new Samsung Galaxy marketing videos? We are interested in whether they persuaded you. When we evaluated the Samsung Galaxy S4 marketing video, we were big fans of their marketing strategy. Now the question is, did Samsung improve on the S4 marketing video? The secret of all effective advertising is not the…
14 Pepsi Relationship Building Strategies to Create the Perfect One
Given the wealth of information available online, the need to learn the Pepsi relationship building is becoming ever more important. Why? Because today’s consumers are more informed than you can imagine. This has resulted in a drastic shift in consumer power and has altered the selling process by placing a greater emphasis on both customer relationships and customer…