Tag: be prepared
Recovery Plan: How To Define Your Plan the Right Way in Advance
Frederick the Great once said: It is pardonable to be defeated but never to be surprised. Frederick was not talking about customer service, was he? But this quote could very well apply to a service recovery plan, yes? Except we might argue that a defeat is as bad as a surprise. Read on: How to Build Trust…
Creative Marketing Solutions: What is Lowes’ Marketing Difference Maker?
Peter Drucker is quoted: The customer never buys what you think you sell. How often do you shop at the do=it-yourself stores such as Lowes, Ace Hardware, Home Depot, and the like? Are you attracted by loyalty, sales, marketing? Let’s are more specific … are you attracted by the Lowes’ creative marketing solutions? Do you…