Tag: baby boomers
Baby Boomers: Should Business be Targeting this Generation?
Does your business have products or services of interest to customers classified in the baby boomers market? If so, you should be targeting baby boomers with your marketing campaign … it is a significant business opportunity and growth for the next 20 years. Check out our thoughts on customer focus. Related: 11 Steps to Media Framing Messages…
Generational Differences: What Differences Matter for Marketing?
Peter Drucker once said: The purpose of a business is to create a customer. Creating a customer … sounds pretty basic, doesn’t it? It is equally or more important to create customers that create customers. In both instances, the process begins with knowing your customers well. That goes without saying, doesn’t it? Segmentation targeting by generational…
Customer Generations … How to Use Them for Good Marketing?
Creating a customer … sounds pretty basic, doesn’t it? It is equally or more important to create customers that create customers. In both instances, the process begins with knowing your customers well. And the customer generations help. That goes without saying, doesn’t it? Segmentation targeting by generational differences can be of particular significance in this…