Tag: articulate for customers
The Go-Getter’s Guide to Discrimination and Unique Value Propositions
Jack Welch once said: If you don’t have a competitive advantage, don’t compete. Does your business have discrimination and unique value propositions that you employ? Is it just good enough or is it a real winner? And do you know how to convert average value propositions into winners? Do you agree with Jack Welsh’s…
11 Ways to Build Small Business Differentiation Strategies for Marketing
Jack Welch once said: If you don’t have a competitive advantage, don’t compete. Ever tried sailing with no wind? It is difficult, isn’t it? It is very analogous to marketing with no business differentiation. It is essentially impossible. But, like Jack Welsh said, if you don’t have a competitive advantage, it’s best not to waste your time…
Slogan Examples: 7 Tips to Improve Success with Small Business Slogans
We don’t have an information shortage, we have an attention shortage. One of the best from Seth Godin. Does your business set growth as a measure of success? Double your business size? Just thinking about what that would take is scary, isn’t it? Almost regardless of whom you are or what you do, you have competitors…