Tag: art of persuasion
Art of Persuasion: Does The State Farm “Jake” Commercial Have It?
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Awesome quote from the master Leo Burnett. I have to admit. I found the State Farm ‘Jake’ commercial funny for a while. But after a while, watching 3-5…