Tag: adaptation
Adaptation: 5 Awesome Business Examples to Study and Learn
Campbell Soup Company was struggling mightily and was ready for business adaptation. They had already has tried just about everything in its efforts to jump-start growth in the last few years under CEO Denise Morrison. And now the packaged-goods giant decided it was going to try more of just about everything in a bid to finally…
Starbucks Marketing … 9 Ways They Employ Social Media Innovation
When choosing to learn from others’ social media strategies, it is always helpful to choose one of the top dogs in social media. Like Starbucks marketing for example. Marketing is often confused with promotion, but it’s more than that. As Peter Drucker put it, “the aim of marketing is to know and understand the customer so…