If you have a football fan blog, you might be looking for ways to get more attention to it. Maybe you’re struggling because your team isn’t as well-known as others. Or maybe it is, but you are competing with thousands of other blogs that may be more established than you. This is why you need to use all the tools at your disposal to grow your audience and gain recognition with them. Here’s how you can build a strong social following for your fan blog.
Integrate Media
One of the best ways to get more attention on social media is to post content, especially video content. You can integrate your media within your website on your social media pages. One example of a site that does that very well is Unibet. They do a great job at integrating content everywhere on their website and platform. This allows them to reach people while they watch Premier League football and convert them through some of their offers.
Since you probably don’t have a broadcasting license, what you can do is get content from the fans themselves. You could go on the streets before a big game and ask fans for their opinion. This could give you great content that you could share on YouTube, your Facebook/Instagram page, or your website. One of these could even go viral and open the floodgates for your blog.
Get Active
You want to get as active as possible online if you want to make a name for yourself. Don’t stick to your fanbase either; post on rival pages as well. There’s nothing wrong with stirring the pot from time to time, as long as you remain respectful. Another place where you should be active right now is on YouTube. You should be on there every day commenting on the latest stories. If you genuinely enjoy watching football videos, get active in the comments as well. This could allow people to stumble upon your channel and consequently, your blog.
Create Fresh and Relevant Content
Look at trending topics surrounding your team or the league. Make sure that you have something to say for every major development and release content consistently. Look at what’s trending on Twitter. You should also write opinion pieces from time to time. These are often the ones that get the most reactions from the public and could get attention for your blog.
Be Visible
You also want to be visible to the community. You want to be seen at games and try to get to know some people from the organization. You could consider participating in charity events. You also want to be seen at the pubs and bars speaking with the people and enjoying games with them. This is what will establish you and legitimize your brand and blog.
As you can see, there are plenty of ways that you can get a stronger following on social media. Make sure that you work every day on building your audience and you’ll eventually reap the benefits.