By now, everyone knows the benefits of social media as part of a marketing strategy. But how important is it to integrate into your website? Social media integration goes further than just installing a Facebook or Instagram widget on your home page. In this guide, you will learn about the benefits of more advanced social media integration on your website.
Makes Your Website More Interactive
By adding social media buttons and widgets to your site, you make it easier for visitors to interact with your brand. By having a Facebook “like” button at the end of an article, for example, users can now like the content as well as a bookmark or share it on their wall. You can also create widgets that allow users to search for related content.
It Encourages Conversation
Your website isn’t just for marketing anymore. It’s now the premier marketing tool. If people are able to discuss your products or services on your own page, it encourages conversation and engagement with potential customers. The best part is you’re in control of that conversation. You can delete comments, block users, and moderate posts to make sure that those advertisements aren’t the only ones visible.
It Expands Your Social Following
People love the idea of free stuff. So when you offer your visitors access to special content, coupons, giveaways, and so on through social sharing services like Facebook and Twitter, you’ll be able to increase your following exponentially. Not only will this help to engage with current customers by giving them more opportunities to communicate with you outside of the website itself, but you’ll also see a great boost in sales.
It Enhances Your User Experience
At the end of the day, you have to provide a great user experience on your website. To do so, you need to get new people there. Social media integration gives these potential customers an easy way to learn more about your company and what it has to offer. It transforms the web from a cold medium into one that feels more personal.
It Generates (and Saves!) Traffic
Social media is a great search engine optimization tactic, not that we’re still in the dark ages of SEO or anything like that. It’s simple: people use social media to find websites and information about products and services they want to purchase. So, when your website offers these things through social media channels, you’re ensuring that your website is constantly being seen by new people who want to buy.
It Works Well With Other Marketing Channels
Since social media integration works well with other marketing channels, you can make sure that you’re only spending money on the promotion techniques that give you the best return. In addition to SEO and PPC, it can also enhance your email marketing campaign by giving people a way to spread the word through social sharing services. You could even integrate social media with GOP fundraising software to drum up support for a political campaign. The possibilities are near endless.
Conclusion
If you’re interested in increasing your business, social media integration should be a consideration for you and your website. These 5 reasons alone prove that it can benefit any industry, big or small. You’ll attract new visitors while ensuring that existing customers have the tools to interact with you more frequently.