In the ever changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media graphics and designs. Here we define social media designs as the process of gaining website traffic or attention through social media sites.
More to learn: Visualization: 8 Extraordinary Examples of Data Graphics
Social media has come a long way since then as have the strategies, tactics, methods, and power associated with social media.
In reality, a successful social media marketing campaign is multi-dimensional. Actually, it’s kind of complicated. Ask any social media marketer “How do you do social media marketing?” and you’re likely to get the “Um, where do I start?” look.
There are a lot of elements to address and minute details to cover. Often, the most difficult stage is the initial one, when you’re trying to gain traction and pick up momentum.
Social media design usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Company messages, stories, and helpful information spreads from user to user and presumably resonates because it provides relevant, interesting and/or useful information. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Before we continue, let me ask you a question.
What works best for social media design in your business? We would love to hear what it was. Would you do us a favor and post it in the comments section below? Be the one who starts a conversation.
With the advent of the Internet, the number of marketing options available to both budding and experienced entrepreneurs has become staggering.
Related post: Word of Mouth Marketing Examples … 11 Effective Ones to Study
We think of social media as just another marketing channel when we need to instead think of it as the influencer of all channels.
The more success you have with customer engagement via your social media design, either on-line or off, the better your understanding of their needs and priorities. Having the best customer insights makes it much easier for you to define your next moves and improve your odds of success.
Social Media Graphics … marketing designs
To improve your social media design, you must improve social networking and customer engagement. We have found 9 ways to accomplish these improvements that we use with our clients:
Know as much or more than your audience … valuable content is essential
Social media design … it is all about quality … quality is much more valuable than quantity
It is about building relationships … meaning conversation is required. Don’t add to the noise
A picture or image … is worth 1000 words. Visual marketing is growing rapidly
Keep your messages … short, simple, and relevant
Define … specific objectives for your campaigns
Social media designs … measure your accomplishments … against your objectives. Learn and apply learning
There are NO shortcuts … it requires time and energy
Social media designs require persistence and patience … don’t give up
We are finding more and more businesses are defining meaningful ways to use social media, even if it isn’t always to sell directly.
“Web merchants view social media more as a medium to build up brand awareness and customer loyalty than as a way to drive immediate sales,” says Internet Retailer reporting on its latest survey of 175 companies that sell online.
Survey participants included 85 web-only merchants, 40 consumer brand manufacturers, 34 retail chains and 16 catalog companies.
Here’s a rundown of the findings by the numbers:
96 percent say social media campaigns are important to the future of their Internet business; 53 percent label it very important.
90 percent have a Facebook page, 75 percent are active on Twitter and 54 percent use Pinterest
51 percent post videos on YouTube, 9 percent use Google+ and 15 percent leverage Instagram.