6 Lessons Learned from IBM’s Smart Planet Marketing Campaign
The planet is becoming smarter … intelligence is being infused into systems that enable services to be delivered. An awesome quote from Sam Palmisano. It was in late 2008 or early 2009 when IBM began its “Smarter Planet” marketing campaign. At the time, the campaign seemed very ambitious … maybe even a bit risky, even for IBM. … Continue reading 6 Lessons Learned from IBM’s Smart Planet Marketing Campaign
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