Fighting for attention and mindshare in a crowded market? It can sometimes feel impossible, right? You’ve been fighting against your local competitors for years, trying to convince customers that your business can meet their needs better than that other guy. So how small business can be more competitive is a critical question.
With the Web and social media it feels harder than ever. Even if you’re not competing on product, you’re competing on attention. To stand out, you need to be more present than all the like competitors out there.
And it can be done, believe me.
Whether you’re just starting out or you’d like to increase your presence in your market, below are tips to help your small business stand out on the Web.
Be specific about who you are
Standing out in a sea of competition means giving people something to remember. To do that, be specific about who you are.
- Maybe you’re a local print shop that only uses recycled inks or papers. Or you use a process that others don’t.
- You’re a caterer who only uses locally-grown meat and vegetables. Or you’re the most expensive guy in town because of how elaborate your events are.