Ever built a Samsung marketing design, or thought about it? We’ve done marketing for our clients in small businesses for the past 5+ years and learned a few things about making creative marketing campaigns and advertising look professional even on a tight budget.
And the real measure of a creative marketing campaign design is having customers remember and talk about them.
Creative marketing design.
8 Remarkable Design Elements for the Best Marketing Campaigns
Defining your target audience is one of the most important factors in any marketing campaign, and your job is made easier by focusing your marketing efforts on appealing to a particular group of people.
Ideally, you’ll have defined the target market for your product much earlier than the marketing stage. However, since drip campaigns enable you to segment your audience, you can refine your target market even further for each email.
Some studies have shown that segmented campaigns result in a massive 760% increase in revenue.
With the advent of the Internet, the number of marketing options available to both budding and experienced entrepreneurs has become staggering.
Many small businesses don’t have a lot of time or resources to have their marketing campaigns or ads professionally designed. Marketing or advertising, you need to create information that your customers find interesting and worth talking about and remembering.
Customers read and remember things that interest them.
So what’s a small business to do?
Here are eight essential marketing design elements we rely on to develop creative marketing campaigns and the best examples of each that we could find. Great way to learn and stimulate marketing campaign design ideas:
Samsung marketing design … consumer insights
A customer insight is a simple truth that applies to a significant set of your target community. Businesses must understand what customers are and aren’t buying and why. They should also understand the way and why consumers behave the way they do.
Here are two examples of customer insights:
The first example is Sam Walton who put large stores in sparsely populated locations – the opposite of retail orthodoxy – because he ‘understood’ that the vastly improved highway system had made it easy for shoppers from the larger urban areas to travel to these stores and for the suppliers to deliver goods cheaply.
Another example is Steve Jobs insisting that the iMac was launched with four colors because he got that color is a way that people express themselves and makes the computer personal.
This did not go down well with the left-brained people who could say the negatives: delayed launch, higher inventory, more pressure in forecasting, etc.
Specific, attainable objectives
The goal of creative marketing campaigns is to position your business as a better but less expensive alternative to your best competitors.
You should specify what your customer community should think, feel, and do. Focus on using emotions as much as possible. They can take your marketing to a new level.
Samsung marketing design … create a persona
Create the persona to represent your target community (think community and not an audience. Why, you may ask? A community is about multi-way way engagement in the group, while an audience signifies one-way transmission.)
Listen to these personas, collect quotes and comments, as well as testimonials.
Samsung marketing design … target each campaign
Creative marketing campaigns address issues that are specific to given objectives. So one campaign strategy won’t be effective for all of your objectives obviously. Design marketing campaigns to specific business objectives.
Think strategically, not predictably
You want to think strategically and avoid predictability. Think branding, a positioning of your messages, and direct responses.
Branding – Your branding is all about showing consistent messages and personality all the time. This is not about us, but how people perceive us and our story, what we look like, and what value we offer others.
Positioning – Positioning is about finding a niche in customers’ minds, and filling it with a tag line and unique selling position (USP) that will capture their attention and be remembered.
A USP is one of the fundamental pieces of any solid marketing campaign. Simply stated, it’s a summary of what makes your business unique and valuable to your target market. It answers the question: How do your business services benefit your clients better than anyone else can?
This is because a USP can give lots of clarity to your business model, what your company does and why you do it. It can define your business and most important business goals in just a sentence.
Direct response – An immediate response is a trigger you want from customers that result in an action you are seeking. The final result will hopefully yield new business for your company.
Samsung marketing design … tell great stories
Good stories immediately focus on engagement, experiences, and emotion … central tenets that are attractive to most customers. The narrative makes your message relevant and memorable through personalization.
Stories are a great means for sharing and interpreting experiences, and great experiences have this innate ability to change the way in which we view our world.
Samsung marketing design … emotional influence and persuasion
Budweiser puppy love that was, by most accounts, the biggest winner of the 2014 Super Bowl. There are no better means of control or the power of persuasion than emotion. Hands down the best, in our opinion.
Experiences that trigger our emotions are saved and consolidated in lasting memory because the emotions generated by the experiences signal our brains that the skills are important to remember. Check out this ad here.
There are eight basic, universal emotions – joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust. Successful appeals to these basic emotions consolidate stories and the desired calls to action in the lasting memories of audiences.
Samsung marketing design … visual elements
Use pictures/visuals to convey the message much better than words. “Seeing is believing” and “actions speak louder than words” are two common sayings that reflect a bias and preference for visual presentation.
Does Samsung have another winning marketing strategy?
Here is a four-minute Samsung ad with 15-20 new features shown for their iPhone. No talking. And so simple that you quickly grasp the features and don’t lose interest. And the coordinated music has a way to keep you tied in. Creating customer interest doesn’t get any simpler than this, does it? A very simple, yet winning design, don’t you think?
This ad subtly grabs and holds attention based on a great music soundtrack, no speaking, and a total reliance of superb visuals. Letting the visuals totally carry the messages.
Creating customer interest doesn’t get any simpler than this, does it? A very simple, yet clever design, don’t you think?
