What do you see when you search for “SEO Brooklyn”? Apart from the list
of three top-performing companies, you can see a list of URLs that point
towards the best SEO companies in the area. They are ready for more business,
aren’t they?
That is precisely how Google search works. Your search for a business, product, service, or location, and Google returns the search with the best-fitting answers in the form of lists, featured snippets, image carousels, videos, and a set of related questions in the “People also ask” section.
Earlier it was challenging to find pertinent information on a topic due
to the enormous volume of available data. After the Hummingbird update, the use of RankBrain and the implementation of the Broad Core
update have made it easier for the search engine to “understand” the intent of
a user’s search.
How has the face of SEO changed
in Brooklyn over the last few decades?
Since intent has assumed a critical position in Google search, you need to focus on understanding the intent of your target viewers. You need to find out all you can about their search preferences and most-searched keywords. Demystifying the search trends of your target consumers can help you learn a lot about which type of content will perform better in the future.
For example, you are publishing content on the “Best Pizza Places
You Must Visit in Park Slope.” You can expect the high-earning
professionals, upwardly youth, and the residents to check out the blog. The
mention of “Park Slope” in the title and body and the topic caters to
the community.
However, in a post about Cafes in Bushwick, you will rarely see the same
demographics among the viewers or readers.
That shows how much the demographics of a crowd influence their search
intent. By following the search trends of the user demographics, you are
targeting right now, you can predict whether a piece on pizza places will
perform better than another on freedom of the press.
Is it time to worry about your
business site SEO?
Content has always been and will remain one of the most prominent
players in SEO. The Brooklyn crowd has always been smart, and you cannot please
them easily. You should know that your visitors take only about 3 seconds to
decide if they want to stay or bounce – and that depends on how fast your page
loads. If it fails to load within the first 3 seconds, you can bid your
precious web traffic, “goodbye.”
Once your content loads, the visitor takes only about 15 seconds to
decide if they want to leave. Your post title and intro determine the bounce
rate of your webpage. Higher the bounce rate, lower is the dwell time, and
lesser is your chance of acquiring an impressive volume of traffic flow.
Bounce rate, dwell time, and page load speed are all critical ranking
signals. These should be part of your SEO strategy long before your website
shows any signs of illness – low earnings, undetectable organic traffic, and an
unimpressive conversion rate.
Why is owning a business in
Brooklyn tougher than ever?
Businesses in Brooklyn always compete for visibility. Although the web
has no physical boundaries like the city, you need to be careful about how much
competition you are facing every day.
Can you even imagine how many Brooklyn-based business websites are
there? Stats from 2019 show that 4 out of 10 small businesses have websites. If
even 40% of the small businesses in Brooklyn have dedicated websites, there
would be roughly 95,884 websites active.
Depending on your field, you could be competing with thousands of
similar companies over identical demographics inside the city limits. Unlike
your land-based store, you cannot make your online presence more visible by
hoisting new LED signs and employing people to carry branded banners.
What you can do is improve your
SEO to increase your brand visibility.
Search engine optimization or SEO is not a magic wand. In fact, it is a
calculated and sophisticated way to ensure that your webpages remain utterly
visible to your target audience today and tomorrow, irrespective of the tricks
your competitors pull out of their hats.
The mention of hat brings us to black hat and white hat SEO. You will
find thousands of SEO companies in Brooklyn that claim to manage business SEO. These
companies promise a brand the #1 rank on a related SRL. However, the truth is,
it is impossible to promise someone the #1 rank even with the best SEO
technicians at your disposal.
You should begin your search by filtering out the SEO companies that make
such claims. Instead, look for SEO companies that show up high in the SRL when
you search for “Brooklyn SEO Company” or “SEO
Company in Brooklyn.”
A company that secures a high rank definitely has an understanding of the
technicalities that contribute to the Google ranking signals.
Why do you need white hat SEO?
Your business in Brooklyn is probably looking for ways to increase
views, traffic, sales, and conversion rates. Sadly, that is precisely what your
competitors desire, as well. So, what distinguishes your efforts from your
competitors? Are you putting in some extra endeavors in gaining rapid
visibility?
White hat SEO may take time. You may have to wait for 2 to 3 months
before you see the positive effects. Nonetheless, it is the only set of SEO
tactics that work. Google actively penalizes websites that follow Black Hat
techniques like link farming and keyword stuffing.
Staying legit involves relocating resources to content development,
revisiting keyword strategies, running website audits, and keeping an eye on
the key performance indicators (KPIs). The only way to achieve that is by
working in close quarters with SEO experts.
Now, most companies in Brooklyn don’t have the means to hire an in-house
SEO team. More than 80% of the small businesses and startups in the US
outsource their SEO, and SEM needs to reliable local companies. Investing in
SEO is the only way to turn your expenses into long-term investments.