Are you familiar with Discovery Shopping? How about Pinterest marketing? Now there is a way to combine the two to improve your word of mouth marketing. Let’s step back a minute to be sure we are all on the same page.
You just can’t say it. You have to get people to say it to each.
James Farley
Discovery shopping is a form of online shopping that utilizes the browsing aspects of the shopping experience.
The goal is to recreate the experience of live shopping as a leisure activity, where the items are selected by viewing a variety of similar or related products. Like window shopping.
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To enhance Pinterest marketing and Discovery shopping, the Pinterest site recently introduced a new kind of pin called rich pins, that includes details like pricing, availability and where to buy. Rich pins are for recipes, movies, and products.
That’s why including automatically updated details like prices, availability, movie reviews and ingredients are an important move for Pinterest marketing and Discovery Shopping.
Pinterest marketing … how product pins help
Get higher click-through rates than regular pins
Make your brand more visible because your logo’s on the pin
Are more likely to appear in a category feed, like Men’s Fashion or Gifts
Include automatically updated details, like price changes
Have a direct link to your product page
Consider these tips when using rich pins with Pinterest marketing and Discovery Shopping:
Encourage Your Customers to Share Your Images
Encouraging people to pin your content so as to share with friends. Friends’ opinions mean a lot to people.
Pinterest marketing ideas … trending section
Add a page on your website to show trends from the pins. Curate pins into an inspired shopping experience created by other shoppers.
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Pinterest marketing tips … highlight practical discoveries
Consumers will always surprise you with practical discoveries about your products. Highlight these discoveries. Maybe even write a blog about the best ones.
Gather and analyze insights
These pins will tell a story. Put some time into studying what consumers are telling you about your products. You will be amazed at what you can learn.
Engage
Don’t forget Pinterest is a customer engagement site. Don’t be timid. Ask your customers questions and what they think.
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