The warmer weather across the country, constantly growing urban sprawl, and many other factors have led to the pest control market exceeding $20 billion in the United States. As the demand for effective, quality pest control services grows, the number of pest control brands in any area also grows.
Building pest control brands takes time and effort, and with the ever-growing competition, it takes a unique strategy. If you need some tips to help grow traffic and leads to your pest control business, you are in the right place. Keep reading to learn more.
Start to Network
Pest control marketing starts with your network. You are the face of your business, so any time you have the opportunity to network is a chance to spread awareness about what you do and the services you offer.
This doesn’t mean you are stopping people on the street corner or in line for coffee to tell them about your business. However, you should always be prepared to discuss what your company does and what it has to offer. When you have these conversations, make sure you share something memorable.
A great way to make sure people remember you is by passing out business cards. These are professional and affordable ways to leave an impression.
Keep an Eye on Your Local Search Presence
A great thing about digital marketing is that you can analyze your presence with both current and potential customers. Identifying where and when people are searching, and how you can impact their decision is where a quality marketing strategy comes in.
You should take advantage of tools like Google Analytics and Google Trends to identify your customer behavior. When you do this, you can figure out what is and isn’t working.
Make Sure Your Website is Amazing
You may have a website for your pest control business, but does it stand out from the competition? Are you unsure what changes you need to make to ensure this happens?
For many, the first interaction people have with your business is the website. They are going to judge you on how it looks and how easy it is to use. Some things your website needs to be on par with the top companies include:
- Customer portals
- Intuitive navigation
- High-quality, engaging imagery
- Easy to find contact info
- Value building statements
- Search function
- Online scheduling capabilities
- Resources