Do you often have trouble with successful ideas? Like to generate ideas that can be helped by the Heath brothers persuasive techniques? Have you read the Heath brothers book ‘Made to Stick’? They certainly have some thoughts that may help.
A lie can get halfway around the world before the truth can even get its boots on.
Mark Twain
If you answered yes to these questions, you are not alone. People with important ideas-businessmen, educators, politicians, journalists, and others—struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, Chip and Dan Heath tackle head-on these vexing questions.
When it comes to creating memorable content there are many ways to communicate on the web. You can tweet, you can write an article on your blog or you can use multimedia. This could be or include a video or an image.
Social media, like most marketing, is emotion-driven. People’s behavior (e.g., sharing your content or buying your product) is based on emotional responses. Your social media content should appeal to their hearts–not their heads. (You can—and should—appeal to their heads through quality content on your website or blog)
Infographics are popular and allow you to communicate using the best of the worlds of text and visual media.
Communicating ideas whether it is simple text on Twitter or rich multimedia on YouTube is powerful and sticky if you achieve two things.
Make ideas sticky (memorable)
Make content contagious (shareable)
The book “Made to Stick” provides 6 principles that explore the strategies and tactics to help make sure that your ideas are not forgotten in a global web of froth, fluff, and noise.
So how can you communicate ideas that are memorable and shareable on a social web that has 550 million competing websites?
Social media, like most marketing, is emotion-driven. People’s behavior (e.g., sharing your content or buying your product) is based on emotional responses. Your social media content should appeal to their hearts–not their heads. (You can—and should—appeal to their heads through quality content on your website or blog)
The 6 Principles of Sticky Ideas
Few ideas can manage to tick all the six boxes. If you can manage two or three of these principles then you are well on your way to succeeding as a communicator.
Let’s have a look at all of these principles: