Our Services … Ideas for You
No business attribute is more important today as that of adaptability, as many, many businesses are on the brink of irrelevance – unless they change our services as fast as change itself.
You need to have and try many creative business ideas as often as possible. They are essential for building winning solutions.
Creative marketing
We have learned a few things about making creative marketing campaigns and advertising look professional even on a tight budget. And the true measure of a successful marketing campaign design? That is having customers remember and talk about them.
Many small businesses don’t have a lot of time or resources to have their marketing campaigns or ads professionally designed.
Marketing or advertising, you need to create information that your customers find interesting and worth talking about and remembering. Customers read and remember things that interest them.
Customer service design
How often, as a customer, do you experience WOW customer service … the type that you normally can’t imagine? Average or less customer service seems like the norm in many industries.
In some, it’s so common that when we provide great service, we yield customers who feel like they’ve won the lottery, if only for a moment. But it doesn’t have to be that way.
Finding customer service design processes to improve continually is not rocket science.
If you were asked to name the top 5-10 items that have the greatest influence on great customer experience or service, what would your list include?
Our agency often runs customer experience/service design workshops, and this question is a key exercise in the workshop.
Start with this list when deciding where to improve your customer service. And don’t forget to get direct feedback from your customers.
Building an innovation culture
I am about to tell you how to innovate like the Apple team and gain your best chances of business innovation success.
But first, let me tell you a very important story. It is a story about perhaps the greatest innovation of all time. At the very least, that is my position.
Here is the story of Otto Rohwedder. In 1912, Otto invented the bread slicer. Sounds like a winner, right? Not so fast though. Bakers rejected the innovation out of hand, saying that bread would go stale much faster when sliced.
For most of us that might have been the end of the story, But not for Otto. For the next 13 years, he searched for ways to hold the slices of bread together, including trying a hatpin.
Finally, in 1927, he found a complementary partner, and together they came up with a bread slicer that sliced and wrapped bread. This was the ultimate solution and within 12 months came the first sale of sliced bread.
We teach the business innovation process and how to implement it successfully.
Social media design
In the ever-changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media design. Here we define social media design as the process of gaining website traffic or attention through social media sites.
Social media design usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Company messages, stories, and helpful information spreads from user to user and presumably resonates because it provides relevant, interesting, and useful information. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
We think of social media as just another marketing channel when we need to instead think of it as the influencer of all channels.
The more success you have with customer engagement via your social media design, either online or off, the better your understanding of their needs and priorities. Having the best customer insights makes it much easier for you to define your next moves and improve your odds of success.
Improving leadership and teamwork
Leadership and teamwork go hand in hand, don’t they? So to build a strong team, you need to be the type of leader that will measurably help others succeed.
Future leaders certainly need to grasp this fact and understand the concepts of the best leadership lessons, qualities, and attributes didn’t they? Spot on.
I have been in leadership positions in the military and business world for forty years, and I often get asked what the best lessons for future business leaders I have found.
Surprisingly (or not) my list of lessons probably had varied to a degree, depending on when in my career it was constructed.
The list of lessons is based on real-world experiences as well as the leaders I studied. For example, Dwight Eisenhower was only of many I studied over those many years.
Being such a leader is a lifelong learning process. You are never done learning and renewing lessons you have learned.
Every great leader always looks for ways to improve their ability to improve their leadership qualities and attributes.
We work with your business to improve leadership and teamwork.
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