Ways to Optimize Landing Pages and Increase Customer Experience

Landing pages are the storefront of your business. In essence, they are a reflection of your company and act as a tell-tale sign to customers whether or not to engage in business with your brand. Better user experience has been consistently ranked as the number one factor for choosing a brand by customers. That is precisely why you need to optimize landing pages as much as possible.

You should polish any discrepancies that may exist to present your business in the most favorable of lights; as well as to attract new customers. Yet, how do you go about doing this mammoth of a task?

Just keep on reading and find out!

Keep a Consistent Theme

Your brand is more than just your good name. It’s the sum of your customers’ experience in various dealings with your company and their perception of your business — in other words, your identity. Now, having an identity necessitates having some characteristic traits, right?

For example, Wendy’s Twitter account is notorious for its sassy and witty comebacks. Imagine clicking a link shared in one of these posts only to find yourself on a website that takes itself rather seriously with zero humor or witty remarks whatsoever; you’d feel cheated (aka click-baited). No matter how much traffic you manage to generate through your social media campaigns, everyone that lands onto your landing page will be heavily disappointed.

The moral of the story? Stick with your brand’s original voice, tone, and visuals when creating a landing page. That way your fans and followers won’t feel betrayed when they reach the other side of the click-through link.

Utilize Real-Time Communication

Brand awareness is all about communication; customers love being heard. By utilizing highly personalized, real-time communication on your landing page you provide a neat boost to your customers’ overall user experience. The main trick, however, is answering all of their queries in a timely and respectable manner. Some of the most common ways of doing this are live chat and chatbots; usually combined into a single combo.

For instance, chatbots welcome your users and offer their assistance with AI-driven narratives that automate the whole process and solve most of the users’ queries. If by any chance they cannot find a resolution, the chatbot will forward the chat to a human customer representative and the issue will be solved during a live chat session with the customer.

In a nutshell, you significantly lower your response times; meaning, the customer is happy, you are happy — a win-win situation for all.

Creating a great customer experience for your business requires more than just good customer service. You have to get to know your customers and invest in longer-term relationships so you can provide personalized experiences across the customer journey — from beginning to end.

Search Engine Optimization

A fast landing page is an optimized landing page. Begin by downsizing your image and video files and compress them to more responsive formats; minimize the number of HTTP requests and use asynchronous loading for JavaScript files and CSS.

In addition, leverage the use of smart localized keywords to bring in more organic traffic. For example, don’t use keywords such as “the best pizzeria in the world” to describe your business. It’s too broad and you’ll have to compete with millions of other brands. Instead, opt for more localized variants such as “the best pizzeria in Australia” (to make it more regional) or even better “the best pizzeria in Brisbane.”

If you’re not sure on how to successfully implement these strategies into your own landing page, consider hiring some experts in the field of digital marketing in Brisbane, for instance, to help you out; the locals usually know the terrain better than anyone.

Create Compelling Content

Headlines will most likely be the very first thing your readers come across. If they fail to grab your users’ attention, the rest of the page will become somewhat redundant at that point; as in real life, it’s all about that good first impression. The same goes for the remainder of your landing page narrative.

To make a deeper and more meaningful connection with your readers, you must first understand the reader. Keep a close eye on your customer behavior and know your target audience. After that, it’s all about making compelling content that will entertain, engage, and educate your viewers.

For example, include numbers and statistics into your narrative to showcase your industry expertise. This will make you look more trustworthy in the eyes of your readers. Follow this up with some awesome visuals and effective CTAs to maximize your conversion rates.

Think Mobile

If you forget about smartphones when you go on to make your landing page, you’ll lose almost half your audience. According to Statista, around 48% of Internet traffic comes from these small devices. To avoid sending your mobile users into the warm embrace of your close competitors, think of ways to improve their user experience on your website.

For starters, create a brand new landing page made specifically for mobile users. That way each piece of content will be a perfect fit on their screens. Next, optimize your pop-ups, headers and footers, CTAs, etc. everything that can stand in the way of flawless mobile-friendly user experience. Also, keep your copy short and simple as it’ll take much longer to scroll through the whole text on a small device than on a big screen.

In the end, it all comes down to common sense. Follow online trends for your landing page to stay relevant and make sure it always fits well with your own brand’s theme