Every single webmaster wants to bring additional traffic to his website, content, and products. After all, digital marketing is often a number’s game that is defined by the implemented strategies. One good one is off-page practices.
If you work on the right strategies, ensuring that you’re keeping your progress in check, your SEO game will provide satisfying results. If your jump from strategy to strategy, the results will obviously look disappointing.
Making your website pages more discoverable for Google implies smart and hard work. First off, ensure that your ON-page SEO is effectively implemented. Do not neglect it, otherwise, your off-page tactics will bring fewer results because of different issues.
SEO is a fine game, just like life. Balance is key, so you need to pay attention to both on-site and off-site optimization, as both of them can equally improve or destroy your rankings.
Nevertheless, today’s post is about off-page SEO. We’ll cover 7 strategies that’ll help you attract Google’s attention, grow your pages’ reach, and improve your website’s traffic.Pay close attention, take our tactics into consideration, and add your own twists on the way!
Create the Best Content or Product
The first and most important advice for today – be the best out of the best. What I’m suggesting here is that whenever you create or execute SEO marketing strategies, you should always focus on quality instead of quantity.
For example, if you want your content page to reach Google’s #1 position, your article must be better than any other, and it should be promoted accordingly. The value you bring to the table is the first aspect, how much and how well you promote it is the second. It goes the same with any product.
Google’s very smart right now, and he can tell whether your page is relevant or not simply by the words you use. If you add useful backlinks, an effective on-page optimization, and frequent marketing, your page will immediately rank.
Rather than writing 10 posts per week and promote only one or two of them, write a good one and promote it well.
If you have trouble developing amazing content, there’s no point in forcing it. The quality won’t be amazing. As a solution, I’d highly advise you to outsource academic writers. Here are some good platforms where you can find them:
- Assignment Writers
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Off-page practices … leverage Small Social Media Influencers
Social media is strictly connected to search engines. It acts as a huge factor in the algorithm of Google, Bing, or any other search engine because it reflects the level of engagement and interest present on a page, topic, or brand.
A great off-page SEO strategy that’s still underrated implies small social media influencers (people who are followed by 1000 – 10.000 other people on social channels).
Basically, you’ll be contacting small influencers who are followed by an audience that is very similar to your ideal target audience and ask them to promote your content on their social pages as fresh posts and stories.
Generally, these small influencers will accept a very small price for the exposure they provide, thus giving you both links, direct traffic, and brand acknowledgment.
Off-page practices … Effective Forum Marketing
Forum marketing is not dead. This strategy implies frequenting niche forums and engaging with people who are looking for help.
The title of this subheading is “effective forum marketing”, and the keyword here is effective. I came to the conclusion that very few brands know how to effectively engage their target audience on forums.
First of all, nothing should be intrusive. You shouldn’t leave links to products/services/reviews unless somebody specifically asks for it.
You should not write comments that contain links only for the sake of creating 2 extra backlinks. They won’t count as much as you think, and they’ll damage your forum reputation. For more, here’s a great forum marketing guide that should get you introduced to the topic.
Leverage Q&A Marketing
Q&A marketing works exactly like forum marketing, only that you’ll be interacting with audiences on platforms like Quora and Yahoo Answers.
The power of these platforms is reflected by the urgency of their user’s intent. When people seek answers, they look for an urgent solution.
If you’re absolutely sure that you can help, get into the discussion and lead all the other people who will be looking for the same type of answers to your platform, content, and value proposition.
Besides, every time you
Guest Blog for Connections, Not Links
Guest blogging is a common link building strategy that many SEO experts consider the “essence of SEO”. Indeed, Google values websites that get a lot of backlinks because these backlinks act as proof of relevance.
By guest posting on other people’s platforms, you’re giving them free content while you gain one or more free links.
You shouldn’t guest blog for links!
Instead, you should try to establish connections with relevant niche brands that do not represent direct competition. Create a network rather than a list of backlinks, and your rankings will look much better in the long run.
Create an Expert Roundup Article
An expert roundup blog post is a piece of content that cannot fail to bring satisfying results.
You choose a topic, you contact many authoritative sources (could be 20, or could be 100), and ask them for their opinion on the matter.
For example: “50 Digital Marketers Suggest the Top 3 Causes of Startup Failure”. Roundup posts are generating a lot of social engagement and a lot of backlinks. Plus, they’re greatly encouraged by Google as they represent valuable and relevant sources of information.
Off-page practices … Turn Brand Mentions into Links
The last strategy is simple yet very effective. Keep it in mind, and don’t forget to use it.
Start by getting familiar with brand mention tracking tools. Simply put, find the tools that suit your marketing activity the best and start using them to identify the brand mentions that are left by random users on the web.
Whenever somebody mentions your brand name on their site, you should get in touch with them and ask them to link your name instead of leaving it unmarked. This will generate backlinks, direct traffic, and additional SEO improvements.
The bottom line
Remember: Google’s algorithm follows the cause-and-effect principle. Every link, every brand mention, every word you use in a page, and everything has an effect. Therefore, testing should be easy knowing that to change the outcome, you must try different actions.
Scott Matthews is a passionate marketer at Rush My Essay and Best Dissertation, entrepreneur, and content writer who currently lives a nomad life. He has started out as a ghostwriter for clients on Upwork. Nowadays, he’s consulting small local businesses and providing top-notch marketing services as he travels the world. His lifestyle is never monotonous, mainly because his activities are so diversified.